In this dynamic environment, staying informed and inspired is crucial for hoteliers to thrive. For which, blogs have become invaluable resources to rely on. But with countless articles out there, it can be overwhelming to know where to start.

To help you navigate the ever-growing blogosphere, we’ve compiled a list of the top 10 hospitality blogs from 2023 that every hotelier must follow. These blogs offer a wealth of knowledge on a variety of topics relevant to the modern hotelier, from revenue management and guest experience to marketing strategies and emerging trends.

Top Hospitality Blogs of 2023

Here are the top hospitality blogs of 2023, take a look:

How to Deal With Common Challenges in the Hotel Industry?

Being an accommodation provider, you will agree that managing a hotel is not an easy feat. Though these challenges are a part and parcel of your business, but with a little help and guidance, they can be easily avoided and overcome. 

From staff shortage to housekeeping issues, from staying competitive to operational issues, this blog explores all and discusses effective ways to solve them.

What Are Some of The Important Hotel Reports?

Hotel reports must be monitored if you want to track your property’s performance. From night audit reports to kitchen wastage reports– the list goes on. But with so much to do, it is nearly impossible to analyze every report individually.

This is where our next blog comes in. It delves into the various types of hotel reports and brings out the 11 hotel reports that are a must to excel your business.

Excellent Hotel Social Media Marketing Strategies

Unless you have been living under a rock you must know how important it is to promote your business on social media platforms. 

Today everyone has a mobile phone in their hand and they believe in ‘Click and Share’! But this has a huge prospect for hospitality businesses like yours. Our next blog in the top hospitality blogs of 2023 list talks about such excellent social media strategies that you can use to promote your hotel business. Dig in!

Proven Ways to Increase Low Season Hotel Occupancy

One of the common challenges that accommodation providers from all over the world face is low-season occupancy. This is a harsh reality for businesses but the best part is, it can be overcome with a few strategies. 

In our list of top hotel industry blogs, the next one explains how to determine your low occupancy season and strategies to beat and get higher occupancy.

Latest Hotel Technology Trends to Watch for

Today technology goes hand in hand with businesses. And the hospitality sector is no different. But with so many tech advancements every now and then, how can hoteliers decide which one to invest in?

Well, we’ve got you covered. In this top hospitality blog of 2023, we have listed the latest technology trends that the accommodation industry must look out for in 2024. Check it out and see what you can add to your technology suite!

Super Sustainable Hotel Practices for Being Eco-friendly

Saving our planet has become an utmost priority today and individual businesses must play their role in it. Going eco-friendly is no longer a choice, it is a necessity, and travellers from all over the world opt for hotels that embrace sustainability.

To help you go green and make your hotel eco-friendly, we discuss 10 sustainable practices that you can adopt easily. 

Hotel Digital Marketing Strategies to Maximize Your Bookings

Maintaining your hotel’s online presence is a must, given this is your first impression for guests. But to maintain a positive image online, you need some expert strategies and tips. 

Our next blog on the top hospitality blogs of 2023 list is a guide to hotel digital marketing. It reflects on the ins and outs and includes effective strategies to do it correctly.

Smart Cost-Saving Ideas for Hotels  

Along with growing revenue and increasing your bookings, you can make some extra bucks by cutting down expenses. But managing a hotel efficiently is not an easy task, it involves a lot of intrinsic tactics, and cutting down costs haphazardly can hamper your business. 

Here we have discussed some effective and smart cost-saving strategies for hotels that can increase your bottom line, without hampering your business, go check it out. 

Powerful Hotel Pricing Strategies to Implement

Another important aspect of hoteliering is setting the right prices for your inventory. With so many factors like time, season, festivities, and weather affecting your occupancy, it can be a difficult task for hotels to set the correct prices.

The next blog on our list will make it easy for you. It is the ultimate guide for hotel pricing with effective pricing strategies you can apply to boost your property’s revenue and stay competitive. 

Lesser Known Ways to Improve Guest Satisfaction in Hotels

Guest satisfaction is the pillar of success for the hotel business. The more satisfied your guests are, the more successful your business is. But that’s not an easy task, you need to decode all the aspects of hoteliering that can hamper your guest experience. 

Sounding a lot to do? Well, the last one on our list is all about it. It sheds light on guest experiences and shares easy ways to improve guest satisfaction at hotels. 

Bonus: As we start the new year, we have enlisted the top trends of 2024 for the hospitality industry to look out for. Check them out here. 

The post Hospitality Gems: Spotlight on the Standout Hotel Blogs of 2023 appeared first on eZee Absolute.

In my previous blog on collecting guest data, I had given a touch base about Wi-Fi marketing for hotels. And in this blog, I will share with you A to Z of it, including the steps to do it the right way.

What is Wi-Fi Marketing?

Since then, Wi-Fi has become a need in our day-to-day life. I’m sure whenever you visit any place, the first thing you ask is “Do you have Wi-Fi connection?” or “Does this place have Wi-Fi?”.

Most public places like malls, airports, and hotels have an option of free Wi-fi. The moment you connect to any of those Wi-Fi, it shows you a sign-in notification. When you click on it, you are directed to a landing page, which contains information and various links about that place.

When you sign up, either with email, social media account, or phone number, the data gets captured. Moreover, when you accept cookies and allow notification, you tend to receive targeted ads or promotional offers based on your browsing history.

The entire process of collecting people’s data through Wi-Fi, and using it to promote your product among them is called Wi-Fi marketing.

What are the Benefits of Wi-Fi Marketing for Hotels?

Wi-Fi is one of the common amenities in every hotel. In fact, a research by Beambox states that,

60% of millennials voted for free Wi-Fi as a no. 1 hotel perk.

That’s why it’s easy and feasible to adapt Wi-Fi marketing in the hospitality industry. Let’s understand how Wi-Fi marketing can help hotels.

1. Collecting guest data

As I said earlier, the primary benefit of Wi-Fi marketing for hotels is collecting guest data. The landing/splash page of your hotel’s Wi-Fi network works as the source of the data collector. 

Through multiple options for logging in, you can gather various information about guests. The most prominent ones are Facebook, Instagram, Gmail, and mobile number.  

Additionally, by enabling 3rd party cookies, you can understand guests’ preferences, their web search behavior, interests, and so on.

Important note: Cookies collection needs to be done with the permission of the user. Collecting guests’ data without their consent is a breach of privacy and can lead you to legal troubles.

2. Attracting guests with offers on splash page

You must be showcasing various ongoing offers at your property on your hotel’s website. Similarly, you can highlight them on your Wi-Fi captive portal or redirect them to your website. 

You might be wondering, what is a captive portal?

After the authentication of login credentials, the system redirects users (guests) to a webpage. Now, this page contains a welcome message, certain terms and conditions users need to follow while browsing the internet, and usage statistics. This page is what we call a captive portal.

Coming to the highlighting offers part, it’s pretty simple. You need to embed an HTML code about your offers on the splash page. It will work as a CTA (call to action) button for guests.

This will help in improving the conversion rate of your property. And not to mention, the offer that you are displaying should be captivating enough to compel guests to click on it.

Alternatively, you can simply redirect them to your hotel’s website. In this case, you have to replace the welcome page URL with the hotel website’s link.

In both cases, the hotels have a common benefit – increase in offer clicks. Moreover, by redirecting your guests to the hotel’s website increases your visitor count and average session duration.

3. Promoting area specific services with geofencing

Geofencing is one of the unique features of Wi-Fi marketing. It works like beacon marketing, where you place the device (beacon) at different points in the hotel to sense guests’ location and send them offers related to the activities in the area. 

The difference here is that beacons are replaced by Wi-Fi routers. So whenever guests are connected to new Wi-Fi access points, their location is automatically updated. And they will receive push notifications about that location. 

Suppose, if a guest moves from the hotel’s lobby to the bar, his/her phone’s Wi-Fi access point will get switched. Due to geofencing, the location would be updated, and s/he will get promotional offers and discounts active in the bar.

You just need to set up different access points in your property as per the services you are providing. 

Once done, you can program it to send certain push notifications whenever a device connects to any of those access points. 

Important note: For every location, you need to have separate push notification pertaining to services available in that area. 

4. Understanding guests with the help of Wi-Fi analytics

No marketing strategy is complete without analytics. And Wi-Fi marketing is no different.

With the help of Wi-Fi analytics, you can trace unique visits on your website, dwell time on pages, and other such statistics. You can also figure out the average time guests spend in a certain area. That will help you in devising strategies to increase revenue of that location.

Let’s say as per Wi-Fi analytics, the access point in your hotel’s café has maximum users connected during hi-tea, i.e. 4 to 7 PM. So, you can run deals or offers during that time period and promote them with the help of push notifications.

How can Hotels Invest into Wi-Fi Marketing?

From the above mentioned benefits, you can agree that Wi-Fi is more than just a technology for accessing the internet. And I’m sure you’d like to implement Wi-Fi marketing at your property too. Let me tell you step by step how to do it.

• Step 1: Selecting Wi-Fi provider
  Start by investing in a good Wi-Fi provider. Whilst you do it, ensure that it supports a frequency of 5Ghz. I won’t recommend going with 2.4Ghz frequency, as it compromises the speed of the internet. Moreover, with multiple users connected at a time, the speed will reduce drastically, thereby affecting your guests’ experience.
  
• Step 2: Identifying access points
  After finalising your Wi-Fi provider, identify potential hotspots for creating access points at your premises. And accordingly, purchase routers for installing at these locations. This will be useful for geofencing. 
  
• Step 3: Creating splash page
  Once the wireless systems are installed, it’s time to set up a splash page and a captive portal. The former one works as a data collector, while the latter showcases the guests’ hotel offers or redirects them on the hotel’s website. And doing that is no rocket science. You need to configure your guest portal and add the landing page URL in it.
  Important Tip: To enable this feature, invest in a Wi-Fi router that has a provision for captive portal.
  
• Step 4: Enabling push notifications
  This step requires a bit of coding knowledge and is a tricky task. That’s why I would suggest asking your service provider to set up geofencing and update push notifications for each of the access points. 
  
• Step 5: System testing
  After finishing the above-mentioned steps, test run and cross-check for each and every aspect. Do not forget to check geofencing and push notifications.  

Pro-tip: It’s important to optimise your splash page, as it is the base of your hotel’s Wi-Fi marketing strategy. Here are some points you need to consider while designing your property’s Wi-Fi splash page.

Build a Perfect Splash Page For Your Hotel’s Wi-Fi Marketing

The post Learn to Implement Wi-Fi Marketing For Hotels in 5 Easy Steps appeared first on eZee Absolute.

Want your hotel to be one of them? With some creative thinking, you can offer unique activities that perfectly meets the traveller’s need.

So, let’s explore some enticing activities you can utilize to turn your guests’ stay from just good to extraordinary.

Creating Experiences that Will Resonate with Your Guests

Before we delve into specific activities, it’s important to understand your target audience – their preferences and interests. By identifying them, you can tailor experiences that align with the desires of your guests.

For example, in a family-oriented hotel, designing experiences might involve kid-friendly amenities and spacious accommodations. On the other hand, business-oriented hotels can offer high-tech amenities, meeting spaces, and seamless internet connectivity.

What I mean is that the key is to connect emotionally with guests. This involves understanding their needs and preferences, creating a seamless experience from check-in to check-out, and leaving a lasting impression.

10 Enticing Activities to Attract Guests at Your Hotel

Let’s explore some activities that will transform your hotel into an experience worth remembering:

Cooking Classes: A Taste of Local Flavors

Travellers today seek more than just a place to sleep and eat. They want to explore the local culture and be a part of the community. Adding cooking classes to your hotel’s offerings is a fantastic way to fulfil this desire. Guests get to savour the local flavours, learn the art of crafting regional dishes, and take home a piece of the destination. As a hotelier, you can team up with a local chef and offer hands-on cooking classes allowing your guests to savor the authentic taste of the region. 

From crafting sushi in Japan to perfecting pasta in Italy, these experiences leave a lasting impression, connecting guests with the destination. 

But, make sure to spread it out on your social media, display it on your website, and highlight it on travel platforms as well. Let your guests know they can enjoy a comfy stay while diving into the wonderful world of local culinary delights. 

Guided Local Tours

Beyond the comfort of your hotel, there’s an excitement of discovering new things. Guided local tours help your guests uncover the hidden stories of your destination, going beyond what they’ll usually find. 

Highlight the convenience your hotel offers by organizing tours, making it easy for guests to explore the local area. Incorporate these tours into your promotional materials and website, showcasing them as an added value for choosing your hotel. This enhances guest satisfaction and attracts those seeking a richer, more immersive travel experience. 

Fitness Classes & Wellness Workshops 

Imagine having yoga, meditation, and Zumba classes right on your hotel’s lawn. I know, sounds unusual but then it can transform your hotel into more than just a place to stay; it becomes a rejuvenating getaway for guests. 

Health-focused options aren’t just about attracting guests; they’re about meeting a real need for all-around experiences. You know, modern travellers nowadays are so health-conscious that they look for healthy living options even during their vacations. 

At the same time, it’s very important to showcase these health-centric offerings and entice travellers who are looking for a relaxing stay. Advertise workshops that focus on staying healthy during travel and present your hotel’s commitment to holistic well-being. 

Meetings & Events

In the era of workation and bleisure, the significance of hotels goes beyond just leisure stays. Providing spaces for meetings and events has become a game-changer. 

As a hotelier, you can also use your hotel as a dynamic hub for business conferences, art exhibitions, and more. By offering versatile meeting spaces with the latest technology, your hotel can become the go-to destination for professionals seeking a blend of work and leisure. 

Additionally, meetings & events can be the key to unlocking a new dimension of guest engagement and revenue generation for hoteliers.

CBRE Hotels 2023 Hotel Industry Outlook states ‘Hotels with meeting spaces generate 20% more revenue per room than hotels without it. 

For instance, set up a stylish conference room with state-of-the-art facilities or host art exhibitions in your lobby, turning your hotel into a cultural hotspot. This not only attracts business travellers but also positions your hotel as a multifaceted space for creativity and collaboration. 

Outdoor Adventure Packages

Think about those guests who seek thrilling adventures along with their stay. As a hotelier, you’ve got a fantastic trick up your sleeve—outdoor adventure packages. It’s like turning their stay into a real-life adventure story! 

Collaborating with local adventure guides, you can offer thrilling activities like mountain hikes, kayaking through scenic rivers, or even hot air balloon rides over picturesque landscapes. 

To attract more guests, you can also highlight your adventure packages and showcase the excitement that awaits guests right outside your hotel doors.

Eco-Friendly Initiatives

Embrace eco-friendly initiatives not just as a trend but as a core value of your hotel. It shows your care for the planet, and guests love that these days. You can source locally, implement energy-saving practices, and reduce waste, and most importantly, it will be much more cost-effective. 

For example, let’s take a look at the 1 Hotel South Beach in Miami, Florida. They didn’t just mark on an ‘eco-friendly’ label; they built their whole hotel with the planet in mind. Including solar panels, a cool living green wall, and even a system to catch rainwater. They went all out, using recycled stuff to build and decorate. 

Themed Dinners or Movie Nights

Themed dinners and movie nights can elevate a hotel’s appeal by offering unique, immersive experiences. For instance, a “Mystery Dinner” where guests solve a fictional crime while dining creates engagement.

Alternatively, a “Classic Movie Night” featuring timeless films complements the nostalgia of a cosy hotel setting. By catering to diverse interests, hotels can differentiate themselves, fostering loyalty and positive reviews. These low-cost, high-impact initiatives transform a night’s stay into an unforgettable adventure, enticing guests to return and share their delightful experiences. 

This presents an opportunity to differentiate your hotel, attract guests seeking unique experiences, and create a buzz about your offerings. 

Celebrate Special Occasions

Imagine a couple checking into your hotel to celebrate their anniversary. You surprise them with a bouquet and add a free bottle of wine with a sweet handwritten note. 

These considerate gestures not only ensure the couple’s happiness but also plant the seeds for their return with positive recommendations.

Similarly, customizing special occasion packages catering to birthdays or anniversaries, complete with indulgent offerings like cake and champagne, and collaborating with local florists for additional touches, helps your hotel transform into a perfect destination of celebration for guests. 

Exclusive Discounts and Packages

Who can resist a fantastic deal? Hotels that go the extra mile with exclusive discounts and value-packed packages tend to attract more bookings. Consider a hotel that offers a “Weekend Escape” package, featuring discounted room rates, a complimentary breakfast, and a local activity voucher. It’s not just about appealing to the budget-conscious traveller; it’s about creating a profound sense of added value for each guest.

Similarly, you can tailor packages to cater to various needs, be it romantic getaways, family vacations, or business trips—opening the doors to a diverse range of guests for your hotel. 

Exclusive deals make potential guests feel like they are reserving a room and also guarantee a one-of-a-kind experience at an unbeatable price. Plus, by offering these irresistible deals, you become their preferred choice for future stays as well, creating a lasting connection with your guests.

 Community Engagement Initiatives

Building a strong connection with the local community is like creating a big family where everyone supports each other. Community engagement initiatives can be a unique activity for hotels aiming to attract more guests. 

For a boutique hotel, it might mean hosting local art exhibitions or collaborating with nearby businesses. A resort could organize beach clean-ups or partner with local charity events. These initiatives create a unique selling point for your hotel and showcase your hotel as an integral part of the community. Guests today crave meaningful experiences, and by actively participating in the community, your hotel becomes a destination with a purpose. 

The post 10 Enticing Activities That Hotels Can Use to Attract Guests in 2024 appeared first on eZee Absolute.

Now, if you have read my previous article on hotel marketing trends, you must have come across “flywheel marketing”.

But I discovered that not many are aware of what exactly flywheel marketing is.

And if you’re one of them, then fret no more.

In this blog, I’ll be covering all the aspects of hotel flywheel marketing and how you could leverage it for maximum benefits.

What is Flywheel Marketing?

Marketing professionals would probably know the nitty-gritty of a sales funnel. Generating leads and then converting them into customers hold importance. And most of the time, no one bats an eye on what happens in between.

This is exactly where flywheel marketing comes into the picture.

It is a marketing model that self-sustains its momentum and generates qualified leads. It keeps the customer at the heart of it and focuses on delivering as much value as possible. And this in return, attracts strangers, turns them into prospects, acquire them as customers, and makes them your promoters. 

In simple terms, your marketing keeps spinning just like a flywheel. If you apply more force and remove friction, it will spin faster.

What are the Stages of the Hotel Flywheel Marketing Cycle?

Generally, the sales and marketing process focuses on maximum revenue generation through product sales. However, there’s a psychological grey area that no one pays attention to, i.e. ‘Customer Experience’. 

In fact, guest satisfaction is the base of the hospitality industry. But rather than providing it after they book your property, why not focus on it during various stages of the sales cycle?

That’s where flywheel marketing comes into the picture. First of all, we would create a hotel flywheel marketing model, as mentioned in the diagram below. 

Now, you need to check that the stages of sales are aligned with marketing tasks to ensure that you have enough force to get the flywheel rotating. The basic fundamental of this process is to gain enough momentum that it spins at a great speed. 

What I mean to say is that putting together the efforts of sales and marketing simultaneously will act as a catalyst in generating maximum sales and keeping the customer engaged throughout the cycle. 

Let’s study the steps which can help you to achieve this. 

1. Attracting Right Audience

We all are aware that every product needs to be marketed among the right audience, at an appropriate time, with an intriguing strategy to capture their interest.

Now, while going with flywheel marketing for hotels, the initial step is promoting your property to the right guests. And to do this, you need to focus on identifying your guest segments. 

It’s about understanding what type of guests your property caters to the most. Accordingly, you can create your marketing campaigns that would focus on their requirements. 

If you need more clarity on how to do it, here’s a blog that will help you out.

Learn Everything About Guest Segmentation in Less Than 10 Minutes 

After identifying your target audience, you need to deploy ‘n’ no of strategies to reach out to the guests. But don’t do it haphazardly or just go with a way just because it’s a trend in the market.

Instead, do your research first and then invest. This way, you will be aware of various marketing practices used by hoteliers and then choose the most effective ones for your property. 

To save your time in Googling about strategies, here’s a link that would redirect you to the library of our trending blogs on marketing in the hospitality industry. Do give them a read later on. 

Check Out These Blogs On Hotel Marketing Strategies and Stay Ahead Of Your Competitors

2. Pitching the Interested Leads

Once you start promoting your product to the right audience, your flywheel will start moving ahead slowly. Now it’s time to get your sales team into action. How to do that?

First of all, prepare a mind-blowing pitch that can keep leads interested throughout the call. However, ensure that it should give a personal touch to the guests. 

Post that, start pitching the inbound leads from marketing campaigns, understand their requirements, and note each and every detail mentioned by the guests. 

This step SHOULD be followed by sending across an email or WhatsApp message pertaining to brief details of the call and your hotel’s fact sheet or brochure (even if they are window shopping)

I know this would sound like a basic sales step, but trust me, I’ve seen many hotels not following it. Results? Losing the potential guests. 

Now, this part is quite crucial as you collect each and every information about your guests that would assist you in personalisation and is a base of hotel flywheel marketing cycle. 

3. Keeping Guests Engaged

To give your hotel’s flywheel marketing cycle more momentum, you need to keep your guests engaged. But, you need to do it gradually, as imparting them with too much information in a single go will make them lose interest in your property.

I’d suggest following a schedule. See, travellers tend to make travel plans mostly in the mid-week or at the weekend.

So, schedule marketing campaigns for such days. Showcase them exclusive deals, about your hotel’s loyalty program, last-minute bookings offers a mini-guide of your locality and such other things. 

For instance, if one of your leads is looking for a family trip on an upcoming weekend, you can promote your packages, activities, or any family booking combo. 

This personalised way of marketing is well-appreciated by the guests, moreover aids in improving their brand loyalty towards your hotel. 

4. Close Follow-Ups

As the marketing team is keeping the guests engaged, the sales team needs to be on their toes for rigorous follow-ups. Let me give you a pro-tip here, which is sure to bring in the result and reduce the drop count. 

The Three Call Rule: Tap the guests thrice in every three days. For instance, if you have called guests on Monday morning and they haven’t attended it, try once in the afternoon, and then finally in evening. Don’t forget to drop an email or a message at EOD. Repeat this process twice in a gap of 3 days.

If you haven’t received any update from guests after this step, mark the lead as uninterested, but do not discard it. Instead, send them your promotional emails. 

These lost leads act as friction in slowing down your hotel’s flywheel marketing cycle. Meanwhile, the ones that book your property give it good momentum.

5. Post-sales Services

Coming to the last step that will give the final push to your hotel’s flywheel marketing cycle, you need to focus on post-sales services. No, I’m not talking about the services. 

The post-sales activities are used to assist the guests in every possible way till they reach the property. This includes,

1. Assisting guests with their billing and booking confirmations
2. Working on guest requisitions
3. Offering them upgrade to higher room categories
4. Suggesting them to opt for local activities and sharing packages for the same
5. Cross-checking for any possible referrals

6. Retaining Them At Your Property

Now that your hotel’s flywheel marketing cycle has set into motion, it’s time to focus on keeping it steady and increase the speed. How will that happen?

The answer is retention. But that depends on two factors ‒ Services experienced by guests and the after check out approach.

The former one depends on the quality of services provided to the guests. It should match the expectations you set through your sales pitch. In simple words, ‘don’t over-promise and under-deliver’.

But that part needs to be handled by operations. As far as the marketing part is concerned, you need to invest in certain steps to ensure maximum guest retention. These steps are:

1. Sending a thank you note to guests post checkout
2. Greeting mailers and messages on special occasions, such as birthdays, anniversaries, and festivals
3. Personalised deals and loyalty program offers

How is Flywheel Marketing Better Than Sales Funnel?

I hope you are well aware of the generic sales funnel. If not, let me explain it to you. Basically, there are 5 stages in a sales cycle:

1. Lead generation and verification (Connecting with guests)
2. Product pitching (Offering different types of packages)
3. Regular follow up (Calls and visits at a fast pace)
4. Lead closure (Either guest will book or they won’t)
5. Post sales process

That’s where the sales funnel ends. Meanwhile, the marketing team focuses on bringing in more leads through various sources like email, blogs, social media, WhatsApp and so on. 

By implementing hotel flywheel marketing at your property, you streamline the sales and marketing process to work in cohesion. This gives you an opportunity to keep your guests engaged from start to end. 

Moreover, it increases the probability of continuous business generation for your guests through retention and referrals. In fact, it helps you identify the step where you lost the client, take necessary action, and pitch them again in a different way. 

On the honest note, if you ask me who would win in the war of flywheel vs funnel, I would say go with the former one. 

How can Hotels Leverage Flywheel Marketing?

Hotel flywheel marketing emphasises personalisation. As a matter of fact, it can be used to smoothen out every strategy you deploy to attract guests. 

Let’s take digital marketing for example. We all know that there are various components in it promoting on social media, email marketing, improving website content to facilitate direct bookings and so on. 

What I mean to say is that out of a gazillion tactics, you need to find suitable ones for your property. And for that, you need to go with a trial-and-error approach with a touch of personalisation in each campaign. 

That’s where you can use the hotel flywheel marketing strategy. In fact, you can use it in every marketing campaign to determine the factors creating friction in your tasks and eliminate them.

However, to make the most out of it, you need to focus on collecting and storing guests data. Without that, you won’t be able to go with the personalisation of marketing campaigns. 

You can take a cue from Marriott Hotels for this. They have reshaped their marketing strategy and made it guest-centric. Check out this article to know more. 

Marriott Brings Customer Hospitality To Inhospitable Digital Media

The post Hotel Flywheel Marketing: A Guest-Centric Approach to Improve Sales appeared first on eZee Absolute.

It is when a hotel offers additional services or packages to enhance a guest’s stay. For example; providing exclusive conference room packages, spa services, or even collaborating with local travel agencies for city tours. These supplementary offerings not only open the door to additional income for the hotel but also give guests that extra touch of luxury. 

To put it in simple words, ancillary revenue or additional revenue is like a bonus income that hotels can earn from things besides just renting rooms. Curious about how you can tap into this for your hotel?

We’ve put together a simple plan to help every type of hotelier understand and make the most of ancillary revenue. Whether your hotel is big or small, fancy or cozy, this guide is your secret recipe. 

So, let’s discover how to make your hotel even more successful and profitable!

Understanding Ancillary Revenue for Hotels

Ancillary revenue refers to the income generated by a hotel from sources other than the core room revenue. 

Let’s say, you’re running a hotel. People pay to stay in your rooms, right? But what if you could make even more money by offering them extra things they might want during their stay? That’s exactly what ancillary revenue is all about. (https://andeglobal.org/)  

It’s the money you can make from services and goodies that make your guests’ experience better. Such revenue can come from various sources, including:

• Food and Beverage: Restaurants, bars, in-room dining, and catering services can significantly contribute to ancillary revenue. Offering diverse dining options, themed events, and unique culinary experiences helps attract guests and drive F&B sales.

• Spa and Wellness Services: Spas, fitness centres, and wellness programs can be lucrative ancillary revenue sources. You can promote relaxation and rejuvenation with spa packages, fitness classes, and wellness treatments.

• Parking and Transportation: If your hotel offers parking facilities or shuttle services, consider them as potential revenue sources. Offer valet parking, special packages for long-term guests, or transportation partnerships with local attractions.

• Tours and Activities: Partner with local tour operators to offer guests exciting tours and activities. Whether it’s sightseeing tours, adventure activities, or cultural experiences, these can be a significant source of ancillary revenue.

• Concierge Services: You can charge by offering premium concierge services, such as arranging restaurant reservations, event tickets, or private tours.

• Meetings and Events: Host conferences, weddings, and other events at your hotel, leveraging your meeting spaces and event planning services. 

Now, you might think why is ancillary revenue so important for hotels? Imagine if a hotel only made money from renting rooms. What happens when fewer people stay there or if they pay less for their rooms during slow seasons? That’s where ancillary revenue steps in as a superhero for hotels.

What Are the Benefits of a Successful Ancillary Revenue Strategy?

Now that you understand what ancillary revenue is and why it’s crucial, let’s explore the incredible advantages it offers to all types of hoteliers. 

Whether you’re a seasoned hotelier or just starting out in the hospitality industry, these benefits can make a substantial difference in your hotel’s overall success and profitability. 

• Increased Revenue

One of the most obvious benefits is the additional revenue generated. When you offer extra services like dining, spa treatments, or tours, you can earn additional income on top of what you make from room bookings. This boost in revenue can help your hotel during the off-season or slower times, just like how movie theatres rely on popcorn and snacks to keep profits flowing even when there aren’t blockbuster movies showing.

• Enhanced Guest Experience

Guests love it when you go the extra mile to make their stay enjoyable. You can improve their overall experience by offering various services and amenities. Satisfied guests are more likely to return in the future and recommend your hotel to friends and family. 

• Diversification Of Revenue Stream

Relying solely on room revenue can be risky, especially when the travel industry faces challenges like economic downturns or seasonal fluctuations. Ancillary revenue diversifies your income sources, making your hotel more resilient to these ups and downs. 

Just like how an ice cream shop can struggle in the winter without hot chocolate and cookies on the menu, hotels relying solely on room revenue can face challenges during economic downturns and seasonal lows. Diversifying income with ancillary services helps both businesses stay resilient.

• Community Engagement

Building relationships with local businesses and tour operators for ancillary services can strengthen your ties with the local community. This cooperation can lead to mutual benefits and goodwill, which is great for your hotel’s reputation. 

• Competitive Advantage 

In the crowded hotel industry, standing out is essential. A well-planned ancillary revenue strategy can set your hotel apart from the competition. Unique services and experiences can attract travellers who are looking for something special, even if it means paying a bit more. 

7 Ideas to Generate Extra Revenue at Your Hotel 

Generating ancillary revenue at your hotel requires a thoughtful and strategic approach. It’s not just about offering extra services; it’s about optimizing them to meet the needs and desires of your guests while increasing your revenue. 

So, here are some tried-and-true tactics to help you achieve just that:

• Market Your Ancillary Services

Effective marketing is essential to ensure guests are aware of the ancillary services you offer. Use your website, social media, and email marketing to showcase your F&B offerings, spa services, tours, and other amenities. Highlight any unique features or promotions to entice potential guests. 

• Upselling and Cross-Selling 

Train your staff to upsell and cross-sell ancillary services during check-in or throughout the guest’s stay. For instance, a friendly front desk agent can suggest a spa treatment upon arrival, or a restaurant server can recommend wine pairings during dinner. Staff should be knowledgeable about the services, their benefits, and any ongoing promotions. 

• Create Packages

Create value-added packages that include room accommodations and one or more ancillary services. For example, offer a “Spa Retreat” package that includes a spa treatment, or a “Romantic Getaway” package that includes a candlelit dinner. Bundling services can increase the perceived value and encourage guests to book. 

• Building Partnerships with Local Businesses

Local tours, attractions, and events in your area are always looking to sell tickets, right? Well, why not offer those tickets right here at your hotel? Forge partnerships with local restaurants, theatres, and tour operators to offer exclusive discounts or packages to your guests. 

Showcase and sell local artisanal products in your hotel’s gift shop. Collaborate with local craftsmen, artists, or food producers to offer unique, locally-made items. This enhances the guest experience and also promotes cross-promotion between your hotel as well as local businesses, benefiting both parties. 

• Digital Concierge Services:

Invest in a user-friendly mobile app or online platform that serves as a digital concierge for your guests. This platform can offer services like in-room dining orders, spa reservations, local recommendations, and even virtual tour bookings. The convenience of accessing these services digitally enhances the guest experience and encourages them to explore and spend on additional services.

• Rental Services

If your hotel is situated near an airport or popular attractions, you can provide transportation services. Offer airport shuttle packages or partner with a local car rental service to provide guests with convenient transportation options. 

Or you could offer tech rental services for guests who may need gadgets or devices during their stay. This could include renting out laptops, tablets, or even cameras. Business travellers or tourists on workation may find this service valuable, and you get an extra source of revenue. 

• Host Events and Special Occasions

If you have ample event spaces, consider hosting conferences, weddings, and other special events at your hotel. This helps generate revenue from event bookings and showcases your hotel’s capabilities to a broader audience. Event packages that include catering, AV equipment, and event planning services can be particularly profitable.

Market these offerings effectively through your website, social media, and campaigns to ensure that guests are aware of the additional services available. Each of these ideas generates revenue, enhances the overall guest experience, and creates a positive impact on your hotel and a memorable stay for the guests.

The post Strategies for Ancillary Revenue Success in Hotels appeared first on eZee Absolute.

Known for being the most charming retreat located in the mountains of Chakrata, it is the perfect concoction of Hospitality, Comfort and Nature.

Challenges

Operating in a traditional manner, Sidus Galaxy Resort & Spa confronted several hurdles that hindered its growth. Foremost among these challenges was the absence of an integrated booking system and hotel management system. This not only made day-to-day operations more complex and time-consuming but also limited the resort’s ability to scale its business effectively. 

With Uttarakhand being a year-round tourist hotspot, competition remained intense. Sidus Galaxy Resort & Spa urgently needed a solution to modernize its operations, optimize bookings, and maintain its competitive edge.

Solution

In the midst of these challenges, Sidus Galaxy Resort & Spa recognized the need for a comprehensive Property Management System (PMS) solution that could address its operational challenges. 

After thorough market research and analysis, the directors chose eZee (now Yanolja Cloud) as their hospitality tech provider. Since then, it has been a blooming partnership associated with eZee for the last 2 years. 

Tejinder Singh Bajaj, one of the partners in Sidus Galaxy Resort & Spa says “One of the issues we were facing was to have an integrated system for our property management, and that’s when we came across eZee”

It won’t be wrong to say that eZee’s Property Management System (PMS) breathed new life into Sidus Galaxy Resort & Spa. The PMS’s intuitive interface and user-friendly design made it incredibly easy for the resort to transition from its traditional approach to a more streamlined and efficient system. The resort’s staff quickly adapted to the new system, ensuring minimal disruption during the transition phase.

Expanding horizons with eZee’s Channel Manager

Impressed by the success of their partnership with eZee’s PMS, Sidus Galaxy Resort & Spa decided to take it a step further. They opted for eZee Centrix – a cutting-edge Channel Manager, to significantly enhance their visibility and revenue streams. This advanced channel manager enabled the resort to efficiently distribute its inventory across multiple OTAs, ensuring maximum exposure. 

eZee Centrix empowered Sidus Galaxy Resort & Spa to streamline their operations and also ensure they sold rooms at the most competitive rates through intelligent yield management strategies.

The resort’s management appreciated the technology and also commended eZee’s dedicated after-sales team. Their commitment to understanding Sidus Galaxy Resort’s unique requirements and providing tailored solutions further strengthens the partnership.

What Makes Sidus Galaxy a World of Delights for Guests?

Beyond the technological transformation, what truly sets Sidus Galaxy Resort & Spa apart is its commitment to offering a unique and unforgettable experience to its guests. 

“This place is a real gem! What a scenic beauty at Chakrata, Sidus Galaxy is the best place to refresh and you can enjoy it with your family”

– Guest’s Review from TripAdvisor

This boutique resort boasts numerous specialities that make it a preferred choice over others in the region such as:

• Stargazing: Situated in the pristine mountain environment, Sidus Galaxy Resort & Spa provides the perfect opportunity for stargazing. The clear skies and minimal light pollution create a celestial spectacle that leaves guests in awe.

• Serene Spa: The resort’s Serene Spa offers a haven of relaxation and rejuvenation. Guests can indulge in a range of spa treatments while surrounded by the tranquil beauty of the Himalayas.

• Picnic Spots: Sidus Galaxy Resort offers carefully curated picnic spots, allowing guests to immerse themselves in the natural splendour of Uttarakhand.

• Stamina Fitness Centre: For fitness enthusiasts, the resort’s Stamina Fitness Centre provides state-of-the-art equipment and facilities to maintain their health routines even while on vacation.

• Skittle Souvenir Shop: Skittle, the resort’s souvenir shop, offers a selection of locally crafted items and mementoes, allowing guests to take a piece of Uttarakhand home with them. 

• Snowfall Spectacle: Perhaps the most enchanting experience at Sidus Galaxy & Spa is witnessing the breathtaking sight of snowfall in the Himalayas. The resort’s unique location provides guests with an unparalleled opportunity to immerse themselves in the magic of falling snowflakes, turning their stay into an unforgettable winter wonderland experience. 

With these specialities and more to explore, Sidus Galaxy Resort & Spa has carved a niche for itself as a destination that offers world-class technology-driven hospitality and delivers a memorable and enriching experience that keeps guests returning time and again. 

Recognition as Traveller’s Choice Award

A big achievement for Sidus Galaxy Resort & Spa was winning the Traveller’s Choice Award from TripAdvisor. The award, based on guest reviews and ratings, remarks Sidus Galaxy Resort & Spa as a top pick for travellers who want luxury and to be surrounded by beautiful nature. This recognition stands as a testament to the resort’s dedication to delivering memorable guest experiences.

From Success to Inspiration

Sidus Galaxy Resort & Spa’s remarkable transformation did not go unnoticed within the local hospitality industry as well. The resort’s management was so impressed with eZee’s after-sales support and dedication that they actively recommended eZee to their colleagues in the industry. 

Today, Sidus Galaxy stands as an example, motivating others in the region to explore similar paths to enhance their guest experiences and streamline their operations. 

Role of eZee’s Support Service in the Success Story of Sidus Galaxy Resort & Spa

What truly sets eZee’s after-sales team apart is their unwavering dedication, which transcends the traditional boundaries of sales. They emerged as strategic partners, deeply invested in Sidus Galaxy’s transformation journey.

Tejinder says “ The product is undoubtedly good, but the best part of eZee is its after-sales support team. They’re available 24*7 to help you out”.

With an in-depth understanding of the hospitality industry, eZee’s after-sales team effectively presented eZee’s solutions. Along with that, they also provided invaluable guidance on how to utilize these technologies to boost the guest experience and revenue. 

eZee takes great pride in providing Sidus Galaxy Resort & Spa with precisely the best they need for their property! 

The post How Sidus Galaxy Resort & Spa Achieved Remarkable Growth with eZee’s Hotel Management Solutions appeared first on eZee Absolute.

With the wedding industry booming, hotels stand at the altar of opportunity, waiting to make a memorable mark. The hospitality industry anticipates a spike in wedding bookings, with a projected growth rate of 20%! 

That’s a significant investment couples are willing to make to create the perfect day. And where do they often choose to celebrate this momentous occasion?

At Hotels!!

But here’s the catch: Making the most out of the wedding season for hotels requires more than just having an event space and a catering menu. In a competitive market, it’s all about crafting an unforgettable experience, forging partnerships, and leveraging digital prowess.

In this blog, I’ll walk you through five key strategies and wedding season tips to turn your hotel into the go-to wedding venue, boosting your profits, and ensuring that every wedding hosted is a dream come true for couples and a financial win for your establishment.  

Creating a Wedding-Friendly Atmosphere

When it comes to hosting weddings at your hotel, the atmosphere you provide is paramount. It’s not just about having a beautiful event space; it’s about crafting an experience that captures the essence of love and celebration. 

Start by making the most of your hotel’s surroundings—consider incorporating lush green spaces and ample outdoor areas for picturesque ceremonies and receptions. A spacious and well-designed event space ensures that couples and their guests have plenty of room to celebrate, dance, and mingle. The overall ambiance should exude a sense of romance and elegance.

Choose elegant and versatile décor, from neutral color palettes to timeless designs, allowing customization for various wedding themes. Prioritize comfort in seating arrangements, ensuring that they look stunning plus provide a pleasant experience for guests. 

Attention to detail is key, right down to table settings and personalized touches. Romantic lighting sets the mood, while well-trained staff, professionally attired, add a welcoming touch. Consider the acoustics of your event space for clear, crisp sound during ceremonies and speeches. Flexibility for personalization allows couples to make their special day uniquely their own.

When couples step into your hotel, they should feel like they’ve found the perfect place to celebrate their special day, surrounded by beauty and charm.

Offering Special Wedding Packages

To make your hotel an irresistible wedding venue, think about providing special wedding packages. These packages should be carefully designed to meet the unique desires of each couple. Imagine offering couples a smooth wedding experience that includes your beautiful event space and also extra goodies like discounted rooms for their guests, free spa treatments for the couple, or a dedicated wedding planner who takes care of all the little details.

By giving these well-thought-out packages, you not only make wedding planning easier for the couple but also show how committed you are to creating exceptional experiences. These packages should be flexible, allowing couples to add or remove elements to match their vision. This simplifies planning and creates a memorable and stress-free atmosphere for the couple and their guests. 

These custom packages show that your hotel is willing to be accommodating and go the extra mile, making it a top choice for couples looking for a hassle-free and outstanding wedding celebration that goes beyond their expectations.

Building Relationships with Local Wedding Planners

Another smart move to boost your hotel’s appeal as a wedding venue is to connect with local wedding planners. These professionals are like the fairy godmothers of weddings, and having them on your side can work wonders. Start by reaching out and forming friendly partnerships with these experts in your community.

Why is this so beneficial? Well, wedding planners often have their finger on the pulse of the local wedding scene. They know the best venues and vendors, and by establishing a rapport with them, you can tap into their network.

Collaborating with local wedding planners can lead to a steady stream of bookings and recommendations. These planners can confidently suggest your hotel to couples looking for the perfect wedding spot. Additionally, they can provide valuable insights into the preferences and trends of local couples, helping you tailor your offerings to match.

To get started, consider hosting events or workshops specifically for local wedding planners to showcase your venue and build those crucial relationships. By teaming up with these pros, your hotel can become the go-to choice for couples planning their big day, ensuring a constant flow of wedding bookings.

Marketing Your Hotel as a Wedding Venue

After setting up the ideal wedding ambiance and establishing connections with local wedding planners, the next step is to spread the word about your hotel as a top wedding destination. And this is THE MOST important step. Trust me.  

Effective marketing is the key to ensuring that your event calendar is filled with weddings.

Begin with a strong online presence by making sure your hotel’s website is informative and visually appealing to your guests. Showcase your event spaces, share beautiful wedding photos, and provide easy-to-find contact details for interested couples.

Leverage the power of social media by creating eye-catching posts featuring real weddings held at your hotel. Platforms like Instagram and Pinterest can inspire couples with stunning wedding ideas and décor straight from your venue.

Next, invest in online advertising during peak wedding planning seasons, targeting engaged couples in your area with ads that highlight your hotel’s wedding packages, amenities, and unique features.

Collaborating with local wedding vendors, such as photographers, florists, and bridal boutiques, to cross-promote each other’s services can be a good move to expand your reach within the wedding industry.

Make sure your booking process is user-friendly, allowing couples to easily inquire about availability and rates online or through a quick phone call.

Showcase your success by highlighting real wedding stories, testimonials, and photos on your website and social media. This builds trust and demonstrates your track record in creating memorable weddings.

You also need to engage with your audience by responding promptly to inquiries and interacting with potential clients on social media. Personalized communication can go a long way in making couples feel valued and confident in choosing your venue.

By effectively marketing your hotel as a wedding venue, you’ll catch the eye of couples actively searching for the perfect place to say “I do.” 

Your online presence, partnerships, and engagement with potential clients are important wedding season tips that you can follow for your hotel to help you stand out in the competitive wedding market, ultimately leading to more bookings and a thriving wedding season.

Preparing for the Wedding Season

Getting ready for the wedding season is like getting ready for a big celebration at your hotel. 

First, make sure your staff knows how to handle weddings. They should be good at organizing and helping couples. Train them so that everything goes smoothly.

Second, check that everything in your event spaces is in good shape. Fix any broken things, and make sure everything looks nice and clean.

Third, keep track of all the stuff you need for weddings, like tables, chairs, and decorations. Make sure you have enough of everything, so you don’t run out.

Fourth, talk to your cooks about the food for weddings. Plan menus that can make different people happy. Be ready to change things if couples want something special.

Fifth, make sure all the gadgets like microphones and projectors work. You’ll need these for speeches and music. https://starsoffline.com/

Sixth, talk a lot with the couples, their wedding planners, and other people helping with the wedding. Make sure everyone knows what’s happening and when.

Last but not least, think about what to do if something unexpected happens, like rain during an outdoor wedding. Have a plan B just in case.

By doing all these things, you’ll be all set to have great weddings at your hotel. It makes the couples happy, and it helps your hotel become famous as a great place for weddings.

The post Unlocking Success: Strategies for Hotels To Make The Most Out of Wedding Season appeared first on eZee Absolute.

In a world where choices seem infinite, how does your hotel stand out? How do you make sure guests choose your establishment over the sea of alternatives? Well, the answer lies in the power of a Unique Selling Proposition (USP).

A well-defined USP can set your hotel apart, attract the right guests, and drive more revenue. Wondering how? Look no further.

In this comprehensive guide, we’ll explore what a USP is, why it’s essential for hotels, and how to create an effective one that resonates with your target audience.

But, first things first, let’s understand what a USP really is in the context of a hotel business:

A Unique Selling Proposition (USP) is a distinct and memorable feature, service, or aspect of your hotel that sets it apart from competitors, resonates with your target audience, and delivers tangible value.

A strong USP communicates the unique benefits and value that your hotel provides, making it more appealing to potential guests.

Why is a USP Important for Hotels?

A USP is essential for several reasons. First, imagine if all the hotels looked and felt the same – it would be really tough for potential guests to remember one from the other. A well-crafted USP helps your hotel stand out and be remembered among the sea of options, just like when you notice a unique and special item in a store that leaves an imprint in your mind.

Second, a USP enables you to attract the right guests. By tailoring your unique selling proposition to match the interests and needs of specific groups of people, you can make sure your hotel appeals directly to folks who would really like what you have. This means more people who are excited about staying at your hotel and are likely to have a great time.

Additionally, having a clear USP makes your hotel’s brand stronger. It helps guests understand what your hotel is all about and what makes it different from others. This connection between your guests and the hotel’s offerings can lead to more repeat customers.

Lastly, perhaps most importantly, a compelling USP can have a direct impact on your hotel’s bottom line. It can also convince people to pay more to stay at your hotel instead of somewhere else especially because of your USP.

For example, a hotel near a theme park offers free tickets to the guests for every night they stay. Because of this special perk, guests with families or kids might be willing to pay a bit more to stay at that hotel compared to others in the area that don't offer this advantage.

How to Create an Effective USP for Your Hotel?

Creating a powerful USP for your hotel is more than just a one-size-fits-all task. It requires a tailored approach that considers your property’s unique strengths and the desires of your target audience.

Here’s a step-by-step guide to crafting an effective USP:

• Understand Your Target Audience

Before creating a USP, you need to know who your ideal guests are. Conduct thorough market research to understand their preferences, needs, and pain points. What are they looking for in a hotel? What experiences are they seeking? Such information will be helpful in tailoring your USP to resonate with your target audience.

• Analyze Your Competitors

You can’t craft a unique proposition without knowing what your competitors are offering. Identify your competitor’s strengths and weaknesses to identify gaps in the market that your hotel can fill. Look for areas where you can excel or provide something different.

• Highlight Your Hotel’s Strengths

Every hotel has unique strengths, whether it’s your location, architecture, amenities, or history. Consider what makes your hotel special, and how can you leverage that to create an unforgettable experience for guests. Your USP should build upon these strengths.

• Focus on Benefits, Not Features

A common mistake is to list features as your USP. Instead, focus on the benefits that these features provide to your guests. For example, if your hotel has a rooftop bar with panoramic views, the benefit could be “A breathtaking experience with cityscape views.”

• Keep it Clear and Concise

Your USP should be easy to understand and remember. Aim for a concise statement that captures the essence of what sets your hotel apart. Think of it as your hotel’s elevating pitch.

Let’s say your hotel is located in a picturesque mountain town, and your USP is all about the stunning stargazing opportunities. In that case, your USP could be: “Where Every Night is a Starry Adventure.” This snappy statement not only captures the essence of your unique feature but is also easy to remember.

• Test & Refine

Once you’ve crafted your USP, test it with a focus group or gather feedback from your existing guests. Use this feedback to refine and fine-tune your USP until it resonates perfectly with your audience.

Implementing Your USP Effectively

Creating a USP is just the first step. But, to make it effective, you need to integrate it into all aspects of your hotel’s marketing and operations. So, now let’s talk about putting your USP into action:

• Website and Online Presence

Your website is like your hotel’s online home. So, your USP should be prominently displayed on the website and social media profiles. Use captivating visuals and compelling copy to reinforce your unique selling proposition. For instance; if your USP is all about being a family-friendly hotel near a famous zoo. When people visit your website, they should see pictures of happy families at the zoo right away. This makes them think, “This is the perfect place for our family trip!”

• Staff Training

Your hotel staff should mention your USP in their interactions with guests. Training programs for your staff should emphasize the values and experiences you promise.

•  Marketing Materials

Think about brochures, emails, and social media posts. They all should talk about your USP. If your USP is a romantic escape with beautiful sunsets, your marketing materials should have pictures of couples enjoying those stunning sunsets at your hotel.

• Guest Experience

Now, this is where your USP comes to life. Try your best to consistently deliver the promises of your USP. Whether it’s exceptional service, breathtaking views, or a unique atmosphere, the guest experience should match the expectations set by your USP.

• Guest Reviews and Stories

Encourage your happy guests to share their experiences. Ask them to write reviews or share stories on social media about how your hotel made their stay special. This helps spread the word and shows potential guests what they can expect.

Measuring the Impact of Your USP

Now, the question arises of how to check if your USP is working well. To check the effectiveness of your USP, you’ll want to track key performance indicators (KPIs) such as:

• Occupancy Rates: See if more rooms are getting booked. Are guests interested in your Unique Hotel Amenities or Hotel Signature Services? If yes, this is a good sign that your USP is working.

• Customer Satisfaction: Keep an eye on what guests say. If they’re leaving good reviews and talking about your hotel’s unique offerings, it means your USP is making them happy.

• Market Share: Compare how well your hotel is doing compared to others in your area. If your USP is a hit, you’ll see your hotel outshining the competition.

• Online Engagement: Analyze website traffic, social media engagement, and click-through rates on marketing campaigns related to your USPs.

Adapting Your USP over time

The hotel industry is dynamic. Trends in the hotel industry change, and so do guest preferences. Your USP may need adjustments to stay relevant. Periodically revisit your USP and stay up-to-date with market trends and customer feedback.

If you notice that more and more travellers are looking for eco-friendly options, consider opting for sustainability. Or if you see a growing interest in wellness and health, adjust your USP to highlight your hotel’s fitness facilities and healthy dining options.

By staying flexible and adapting your USP, you can continue to capture the attention of new guests and retain the loyalty of returning ones.

The post Hotelier’s Comprehensive Guide to Unique Selling Propositions appeared first on eZee Absolute.

Well, that’s where “hotel rate types” come into play. They act as the secret ingredient that can help you achieve this fine balance of setting the right price at the right time.

Think of rate types as unique pricing strategies tailored to different scenarios and guest segments. They’re like your toolkit for welcoming all sorts of guests, whether it’s during the bustling peak season or the quieter off-season.

If you’re new to the hotel business or a seasoned pro, understanding these rate types can make a huge difference in your hotel’s financial performance.

In this blog, we’ll break down the various hotel rate types, and how they can benefit your business and provide actionable strategies for you to maximize your revenue and occupancy.

So, let’s dive in!

What are hotel rate types? 

rate types are designed to cater to different guest preferences, needs, and booking behaviours. Each rate type comes with its own set of rules, restrictions, and benefits.

Here are some common hotel rate types:

• Standard Rates: These are the regular rates offered by hotels. They usually come with flexible booking and cancellation policies, allowing guests to make changes or cancel reservations without incurring significant penalties. 

• Non-Refundable Rates: Non-refundable rates are typically lower than standard rates but come with stricter cancellation policies. Guests who choose these rates commit to their reservations and do not receive refunds if they cancel or modify their bookings.

• Advance Purchase Rates: Hotels offer discounts to guests who book their rooms well in advance. These rates encourage early booking and help hotels secure reservations ahead of time.

• Last-Minute Rates: Usually, last-minute rates are discounts offered to guests who book rooms on short notice. They are designed to fill vacant rooms that might otherwise go unsold.

• Package Rates: Package rates bundle room reservations with additional amenities or services, such as breakfast, spa treatments, or tickets to local attractions. These packages provide added value for guests.

• Corporate Rates: Hotels often negotiate special rates with businesses for their employees who travel for work. These rates are typically available to corporate clients and their employees.

• Group Rates: Group rates are tailored for parties booking multiple rooms, such as wedding groups, tour groups, or conference attendees. They often come with specific terms and conditions, including a minimum number of rooms to qualify for the discount.

• Member or Loyalty Program Rates: Many hotel chains have loyalty programs that offer exclusive rates and perks to their members. These rates can include discounts, room upgrades, and late check-out.

Each rate type serves a specific purpose, catering to different guest segments and booking behaviours. Hoteliers can strategically use these rate types to optimize their revenue and occupancy levels, while guests choose the rate type that best suits their travel plans and budget.

Benefits of Using Various Hotel Rate Types

First, let’s delve into the numerous advantages of using various hotel rate types, shedding light on how they not only maximize revenue but also enhance the overall guest experience:

• Catering to Varied Guest Preferences:

Different travellers have varying needs and budgets, and by offering a range of rate types, you can cater to these diverse preferences. Standard rates may appeal to cost-conscious guests, while package deals can entice those seeking value-added experiences. Corporate rates, in turn, cater to business travellers. This diversity ensures that your hotel remains an attractive option for various guest segments, ultimately leading to increased occupancy.

• Boost Occupancy During Off-Peak Times:

Using different rate types can significantly impact your revenue. Through strategic pricing, you can optimize revenue during peak seasons by offering higher rates, and fill rooms during off-peak periods by providing special promotions.

• Enhance Guest Experience:

Package rates that club room reservations with amenities or services such as dining vouchers or spa treatments can enhance the overall guest experience. Guests often appreciate the convenience and value of having everything they need included in one package.

• Compete Effectively:

Having a range of rate types can set your hotel apart from the competition. In a highly competitive market, this flexibility allows you to be agile and responsive to changes in guest preferences and market dynamics. Being able to offer unique deals or negotiate corporate rates with local businesses can give you a significant edge over rivals in your area.

• Ensure Long-Term Viability: 

Diversifying rate types often leads to guest loyalty and repeat business. When guests find rate types that match their needs and preferences, they’re more likely to become loyal customers. This loyalty can translate into repeat bookings and referrals, reducing your reliance on costly marketing efforts and increasing the lifetime value of each guest.

How to Use Different Hotel Rate Types to Maximize Revenue and Occupancy? 

Maximizing revenue and occupancy in a hotel involves the strategic use of various rate types effectively. So, let’s break down how you can use different hotel rate types to earn more and fill up your hotel rooms. 

Start by figuring out the kinds of people who might want to stay at your hotel. Each group of people has different likes and dislikes, as well as how much they can spend. Make sure your prices match what these different groups of people want. Reduce rates during low-demand periods to attract budget-conscious travellers and raise rates during high-demand periods to maximize revenue.

Understand your property’s booking patterns, trends, and guest preferences. Based on that you can adjust your property’s rates accordingly. You can also leverage seasonal promotions and flash sales to generate buzz and boost occupancy during specific periods. 

Hoteliers can also encourage guest loyalty by offering exclusive rates and perks through membership or loyalty programs. Offering competitive group rates and accommodating large bookings can fill rooms during low-demand periods. Thus, different rate types can be adjusted accordingly to maximize your occupancy and drive revenue throughout the season.

Using Automated Tools & Software to Implement Various Rate Types

 A revenue management system (RMS) is a software application that can help you optimize your pricing strategies. RMSs can track demand, forecast occupancy, and set rates automatically. 

An automated revenue management system empowers hotels to make data-driven decisions, adjusting rates dynamically based on real-time factors such as demand, competitor pricing, and historical booking patterns. 

These systems optimize revenue and occupancy by automatically adjusting rates across various rate types. Moreover, reservation management platforms enable hotels to offer a wide range of rate options online, making it easier for guests to find and book the rates that best suit their needs.

A well-implemented revenue management system can be a game-changer for your hotel, automating your complex pricing decisions and ensuring that the right rates are offered to the right guests at the right time. 

“ eZee Mint is one such smart and user-friendly revenue management software that applies intelligent pricing strategies.”

The post Strategies for Maximizing Hotel Revenue through Rate Type Management appeared first on eZee Absolute.

That’s what virtual tours for hotels look like.

Hotel virtual tours make this seemingly futuristic experience a reality. They allow guests to embark on immersive journeys through the heart of hotels, providing a dynamic and engaging glimpse into what the property has to offer.

In this blog, we will delve into the world of hotel virtual tours, shedding light on what they are, why they matter, and how they are transforming the hospitality landscape. 

Before we begin, let’s answer the basic question first.

What is A Hotel Virtual Tour?

A hotel virtual tour is a dynamic, interactive experience that transcends traditional photos and videos, offering potential guests an immersive, 360-degree exploration of a hotel’s physical spaces. 

It relies on specialized cameras to capture high-resolution, panoramic images, enabling viewers to virtually walk through rooms, communal areas, and the hotel’s surroundings. 

These Visual storytelling for hotels often feature interactive navigation, rich media integration, and user-friendly access through websites, mobile apps, or virtual reality headsets. 

Unlike static images, virtual tours provide transparency, trust, and personalization, empowering travelers to make informed decisions about their accommodations.

Why are Virtual Tours for Hotels Effective in Attracting More Guests?

Virtual tours have become a powerful tool in the hospitality industry for one compelling reason—they captivate potential guests like never before. 

Virtual tours offer an immersive experience, allowing viewers to step into a hotel’s world and explore its offerings from the comfort of their screens.  

This level of engagement goes beyond merely showing what a hotel looks like; it transports guests into the hotel’s ambiance, letting them envision their stay. 

As the saying goes, “Seeing is believing,” and virtual tours provide that belief, building trust and confidence in potential guests. They empower travelers to make informed decisions about where they’ll stay, reducing uncertainty and increasing the likelihood of bookings. 

With virtual tours, hotels can showcase their unique features, highlight their selling points, and create an emotional connection with viewers, ultimately enticing more guests to choose their establishment.

Benefits of Virtual Tours for Hotels

Virtual tours offer a multitude of benefits for both hotels and their prospective guests. The ability to virtually walk through rooms, assess amenities, and gauge the overall atmosphere enhances the booking experience, reducing the likelihood of surprises upon arrival. 

It empowers hotels to showcase their unique qualities while providing travelers with the confidence to make well-informed decisions about their stay. 

Here are the benefits of virtual tours for hotels–

• Showcase Amenities

Hotel amenities are often a key factor that influences a traveler’s decision to book, and virtual tours excel at showcasing these enticing features. Whether it’s a luxurious pool area, a state-of-the-art fitness center, a tranquil spa, or a rooftop restaurant with breathtaking views, virtual tours allow hotels to bring these amenities to life in a way that static images and descriptions cannot.

With a virtual tour, potential guests can virtually step into these spaces, getting a true sense of their size, layout, and ambiance. They can “walk” to the poolside, take in the serene surroundings of the spa, or explore the dining options with panoramic views. This immersive experience allows travelers to envision themselves enjoying these amenities, creating a powerful emotional connection that motivates them to book their stay.

Moreover, virtual tours can highlight the accessibility and convenience of these amenities. Guests can navigate through the property, seeing how close their room is to the pool, the fitness center, or the dining areas. 

• Boost Sales

In an industry where visuals matter, virtual tours provide a compelling edge. These immersive experiences not only capture viewers’ attention but also keep them engaged for longer periods. When guests can explore a hotel’s rooms, amenities, and surroundings in detail, they develop a stronger connection and attachment to the property.

This heightened engagement often leads to increased conversions. Potential guests who have experienced a virtual tour are more likely to proceed with a booking because they have a clearer understanding of what to expect during their stay. The transparency and trust established through virtual tours reduce any uncertainties that might typically deter travelers from making a reservation.

• Competitive Advantage

By offering potential guests an immersive and engaging way to explore their property, you can differentiate your property from competitors who rely solely on static images and descriptions. This level of transparency and interactivity not only piques the interest of travelers but also builds trust in the brand.

Hotels that embrace virtual tours demonstrate a commitment to providing an exceptional guest experience from the very beginning of the booking process. This dedication can leave a lasting impression and set the stage for a positive guest relationship. It’s no surprise that travelers are increasingly inclined to choose hotels that offer such immersive experiences over those that don’t.

By showcasing your USPs, amenities, and ambiance through virtual tours, hotels are better equipped to capture the attention and loyalty of these travelers, ultimately gaining a competitive edge in the market.

• Saves Cost and Time

Traditional marketing efforts often require substantial investments in professional photography, videography, and graphic design, not to mention the time spent coordinating and shooting these assets. In contrast, virtual tours streamline this process, reducing the need for extensive photoshoots and video productions.

By capturing a property in its entirety through virtual tours, hotels can showcase every aspect of their establishment without the need for multiple shoots or constant updates to marketing materials. This not only reduces costs but also saves time, allowing hotels to focus their resources on other critical aspects of guest satisfaction and experience enhancement.

Moreover, the versatility of virtual tours means that they can be easily updated or modified as needed. Whether a hotel undergoes renovations, adds new amenities, or simply wants to refresh its online presence, virtual tours can be adapted with relative ease. This agility eliminates the need for frequent and costly reshoots or rebranding efforts, offering a cost-effective solution.

• Marketing and Brand Building

Virtual tours have emerged as a game-changer in elevating your brand image. Through these tours, hotels can craft a compelling narrative, highlighting their distinct features, style, and ambiance, all while engaging potential guests on a deeper level.

Virtual hotel marketing enhances a hotel’s online presence and visibility. By embedding these tours on their website, sharing them on social media, and leveraging them in marketing campaigns, hotels can capture the attention of travelers who seek engaging and informative content. This not only drives traffic to their online platforms but also positions the hotel as a forward-thinking and guest-centric establishment.

Furthermore, virtual tours for hotels create memorable experiences that leave a lasting impression. Guests who have explored a hotel through a virtual tour are more likely to remember and share their experience with others, effectively becoming brand advocates. 

Consistency is also key in brand building, and virtual tours offer the advantage of delivering a consistent and authentic representation of the hotel to potential guests. This consistency fosters trust and reliability, further strengthening the hotel’s brand image.

To sum it up, virtual tours are not merely a marketing tool; they are a powerful vehicle for brand building. 

Now that we know how virtual tours can benefit your business, let’s dig into the various types of virtual tours.

Types of Hotel Virtual Tours

Hotel virtual tours come in various forms, each designed to showcase different aspects of the property and enhance the guest experience. Here are some common types:

360-Degree Hotel Tours of Rooms and Suites: These immersive tours allow potential guests to explore every nook and cranny of hotel rooms and suites, providing a comprehensive view of the accommodations’ layout, decor, and amenities.

Virtual Tours of Common Areas: Beyond individual rooms, virtual tours can encompass communal spaces like the lobby, restaurants, bars, and spa facilities. These tours give viewers a taste of the hotel’s overall ambiance and style.

Interactive Maps and Floor Plans: Interactive maps and floor plans provide an overview of the entire property, making it easier for guests to understand its layout and proximity to various amenities.

Virtual Reality (VR) Experiences: VR takes virtual tours to the next level, allowing users to explore hotel spaces with VR headsets. This immersive technology offers a highly engaging and lifelike experience.

How to Create a Compelling Hotel Virtual Tour

Creating a hotel virtual tour involves careful planning and attention to detail. Start by defining your objectives and investing in the right equipment, such as a high-quality 360-degree camera. 

Plan your shot list, prepare the spaces you’ll feature, and capture high-resolution images with overlapping views. Then, edit and stitch these images together, ensuring color accuracy and image quality. Add interactive elements like clickable hotspots to enhance the user experience. 

Optimize your tour for various viewing platforms, test it thoroughly, and promote it across your online channels. Encourage feedback to continually improve your virtual tour, providing potential guests with an engaging and informative preview of your hotel.

Where to Display Virtual Tours?

You can start by featuring them prominently on your hotel website; and creating dedicated pages for rooms, common areas, and amenities. Extend reach by integrating them into online booking sites and sharing highlights on your social media profiles. Incorporate virtual tours into email marketing campaigns to engage potential guests and consider offering virtual reality (VR) experiences in your hotel’s lobby. 

Don’t forget to optimize your Google My Business listing and encourage sales teams to include tour links in email signatures. By smartly utilizing these channels, you can provide an immersive and informative preview of your hotel to a wide audience.

Overcoming Challenges

Implementing hotel virtual tours can present challenges, but with careful planning and effective strategies, these obstacles can be overcome. 

One common challenge is the initial investment in equipment and technology, which can be managed by choosing the right tools that align with your budget and objectives. 

Another hurdle is ensuring that virtual tours remain up to date, especially in dynamic environments. Regular updates and maintenance help address this concern. Additionally, the potential learning curve for staff involved in creating and managing virtual tours can be managed through training and practice. 

Finally, the need to continually promote and integrate virtual tours into various platforms can be met with a robust marketing strategy. 

With a proactive approach, hotels can successfully navigate these challenges and reap the rewards of enhanced guest engagement and bookings.

Conclusion

As the travel industry continues to evolve, the value of virtual tours for hotels becomes increasingly clear. They empower both hotels and travelers, making the booking process more immersive and transparent. 

So, whether you’re a hotelier looking to stay ahead in a competitive landscape or a traveler seeking the perfect getaway, embrace the future of hospitality with hotel virtual tours. 

Unlock the doors to a new way of experiencing hotels, where exploration knows no bounds, and booking a room becomes an adventure in itself.

Welcome to the future of hospitality – welcome to hotel virtual tours.

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