Let’s explore what makes the resort the ultimate choice for travellers:

1. Comfortable Spaces, Welcoming Vibes

The resort offers cosy accommodations with enticing features like an outdoor swimming pool, free private parking, a garden, and a shared lounge. These elements create a warm and inviting atmosphere for guests to unwind. 

In short, it’s a perfect place to immerse in the tranquillity of nature while enjoying the convenience of modern amenities. 

2. Exceptional Hospitality and Entertainment

The commitment to guest satisfaction is evident in the remarkable room service and a host of amenities. Featuring amazing room service, the resort welcomes guests with a restaurant, a bowling alley, and a terrace. Also, if you’ve got a furry companion, no need to worry – it’s a pet-friendly resort.

With a 24-hour front desk, airport transportation, concierge service, and free WiFi, Sambodhi Retreat ensures every guest’s needs are met with warmth and efficiency. 

3. Culinary Delights

Adding a touch of luxury, Sambodhi Retreat offers floating breakfasts and candle-light dinners. These become memorable experiences against the backdrop of the resort’s unparalleled elegance. 

4. Celebrate Life’s Moments with Expert Care 

The resort transforms into the perfect venue for your special occasions. A dedicated team of experts is available to ensure seamless events, be it garden parties, birthdays, anniversaries, or lavish wedding receptions. Sambodhi Retreat takes care of every detail, making celebrations truly unforgettable. 

5. Eco-Friendly Practices 

Booking.com acknowledges Sambodhi Retreat as a Travel Sustainable property at level 2, highlighting the resort’s commitment to eco-friendly practices. 

This recognition underscores the resort’s dedication to eco-friendly practices, adding a conscientious touch to the guest experience. So, guests choose not just a stay but have an ethical and sustainable experience. 

Challenges

Despite the serene retreat they offered, Sambodhi Retreat faced some challenges that were holding them back. 

The major hurdle they were dealing with was outdated, desktop-based software. Managing bookings, keeping track of guest preferences, and ensuring a smooth check-in process became complicated. 

In the buzzing tourist hub of Bodh Gaya, competition is no joke. They had to find a way to shine amid the sea of choices and this led them to reconsider their decision to continue with their existing software. 

Solution

Regardless of all the challenges, Sambodhi Retreat sought a chance to grow, innovate, and redefine what a stay in Bodh Gaya could be. 

The team realised – that to offer the best experience, one needs modern solutions. And after exhaustive research and market analysis, they came across eZee’s cloud-based solutions and thought of giving it a try. 

Now, with a cloud system in place, managing inventory has become much easier. Their staff could spend more time delivering pleasant guest experiences and less time being stuck on the computer. Another breakthrough was that they could access the system anywhere, anytime with real-time updates. 

“With the new cloud-based software, managing day-to-day operations has become much easier” – says the Operations Manager at Sambodhi Retreat, Bodhgaya. 

Thus, with the help of eZee’s solutions, Sambodhi Retreat was able to deliver a unique experience to its guests, achieve excellence in its operations, and gain the revenue boost it was longing for.

Sambodhi Retreat’s Remarkable Transformation with eZee

The influence of eZee on Sambodhi Retreat in Bodh Gaya demonstrates the transformative potential of utilizing the correct technology. Its transition from facing challenges to achieving success serves as an example of how innovation can profoundly impact the hospitality industry. 

From reservation management to check-in/check-out processes, eZee Absolute, the cloud-based hotel PMS, simplified all the operations for them. 

Additionally, the integration provided insightful reports on occupancy rates, revenue, and guest preferences, helping the resort to make data-driven decisions for improved business performance. 

 Acknowledging the same, the Operations manager says “An important thing which I would like to highlight is the reports. I do get detailed reports about revenue and other reports that are available in the system which helps me a lot for my understanding of the business.”

Switching to eZee’s cloud-based system was like upgrading to a super-smart helper for Sambodhi Retreat. Sounds cool, right? 

So, instead of just taking our word for it, listen to what they have to say about their experience with eZee:

The post Case Study: eZee Streamlines Hotel Management for Sambodhi Retreat, Bodhgaya appeared first on eZee Absolute.

For you, these delays aren’t mere annoyances; they pose a threat to your hotel’s hard-earned reputation. A delay that can transform a seamless guest experience into a disappointment. 

So, how do you control this and ensure everything is in the right place at the right time? Well, it all depends on your ‘hotel supply chain.’ 

I am sure some of us in the hotel biz might have heard about this but there’s a pressing question that arises these days: Is it a Massive footprint or a force of good? 

So, let’s talk everything about hotel supply chain management and figure out the answer. 

The Anatomy of the Hospitality Supply Chains

Like the veins and arteries supporting the human body, the hotel supply chain courses through the entire hospitality industry, supplying the lifeblood that keeps establishments thriving. From linens to toiletries, furniture to food, each element is a link in the hospitality supply chain, contributing to the overall guest experience. 

The hospitality supply chain is a multifaceted network that includes a wide array of products and services. It begins with the sourcing of raw materials, extends through manufacturing and distribution, and culminates in the provision of goods and services within the hotel. 

Now, that you’ve got a basic idea about the hotel supply chain, let’s take a closer look at each stage of this vital process: 

1. Sourcing and Procurement

The journey begins with sourcing and procurement, where hotels carefully select suppliers that align with their brand image and standards. Quality control is paramount, ensuring that every item, from the swankiest bathrobe to the simplest coffee cup, meets the expectations of both the hotel and its discerning guests. 

Sustainable sourcing has emerged as a pivotal consideration, with hotels increasingly leaning towards eco-friendly products to align with the growing global consciousness around environmental responsibility. This shift not only impacts the hotel’s image but also signals a broader commitment to sustainable practices. 

2. Logistics and Operations

Once sourced, the logistical work commences. Timely deliveries are critical- after all, a shortage of fresh linens or a delay in kitchen supplies can disrupt the entire guest experience. Efficient supply chain management minimizes these risks, ensuring that hotels operate like well-oiled machines. 

Effective inventory management is another crucial aspect. Hotels must strike a delicate balance, avoiding both surplus and shortage. The former ties up capital and storage space, while the latter results in operational chaos. Technology plays a pivotal role here, with advanced systems providing real-time visibility into inventory levels and consumption patterns. 

3. Guest Experience

At the final stage of the supply chain, guests encounter the fruits of this meticulous process. The comfortable bed, the exquisite meal, the ambient lighting—all are products of a supply chain that has successfully navigated the complexities of logistics. 

Efficient supply chain management doesn’t just make things run smoothly; it directly translates into happy guests. Timely deliveries mean no hiccups in services, and well-managed inventory ensures there’s always enough of everything. This reliability creates a ripple effect of positivity—guests feel the care and attention to detail, leading to a memorable and enjoyable stay. 

The Impact on Hotels 

The hotel supply chain is not just a logistical necessity; it is a key determinant of a hotel’s competitiveness and profitability. Here’s a closer look at how it influences various facets of the hospitality industry. 

Operational Efficiency 

An efficient supply chain minimises disruptions and enhances operational efficiency. Timely deliveries, streamlined processes, and optimal inventory levels translate to cost savings and a seamless guest experience. This efficiency is a competitive advantage, allowing hotels to allocate resources more strategically.

Cost Management

Costs are a perpetual concern in the hospitality industry. The supply chain, with its influence on procurement, logistics, and inventory, directly impacts a hotel’s cost structure. Strategic sourcing, bulk purchasing, and effective negotiation with suppliers can lead to significant cost savings, contributing to the bottom line. 

Guest Satisfaction

The ultimate test for any hotel is guest satisfaction. Isn’t it? A well-managed supply chain ensures that guests receive the expected level of quality and service. From fresh and crisp linens to a diverse and delectable menu, every element contributes to the overall impression guests carry with them. 

Brand Image

In an era where consumers are increasingly conscious of ethical and environmental considerations, the supply chain has become a focal point for shaping a hotel’s brand image. Sustainable sourcing and responsible practices resonate with a growing segment of socially aware consumers, enhancing a hotel’s reputation and customer loyalty. 

Massive Footprint or Force of Good?

As with any powerful force, the hotel supply chain wields both the potential for immense positive impact and the risk of creating a substantial environmental and social footprint. 

The Footprint Challenge

The sheer scale of the hospitality industry amplifies the environmental impact of its supply chain. From the carbon footprint associated with transportation to the waste generated by disposable amenities, hotels contribute significantly to environmental challenges.

Moreover, the quest for cost efficiency can sometimes lead to unethical labour practices, tarnishing the industry’s social footprint. 

A Force for Good 

Recognizing these challenges, many hotels are actively transforming their supply chains into forces for good. Sustainable sourcing, eco-friendly practices, and ethical considerations are increasingly becoming non-negotiable components of the supply chain strategy. Hotels are partnering with suppliers who share their commitment to responsible business practices, creating a ripple effect throughout the industry. 

In addition to environmental and social considerations, technology is emerging as a force multiplier for positive change. Innovations such as blockchain are enhancing transparency in the supply chain, allowing hotels and consumers alike to trace the journey of products from source to destination. This transparency not only promotes accountability but also empowers consumers to make informed choices aligned with their values. 

Role of Technology 

Technology, particularly in the form of data analytics and blockchain, is transforming the transparency of hospitality supply chains. Real-time tracking and analytics provide hotels with insights into every stage of the supply chain, enabling proactive decision-making and reducing the risk of disruptions. Blockchain, with its decentralized and tamper-resistant nature, ensures that the information about the origin and journey of products is trustworthy and traceable. 

The hotel industry is increasingly turning to technology to improve supply chain management.

According to a recent study by Oracle, 65% of hotels are using technology to track inventory levels in real-time. This technology is helping hotels to reduce waste and improve efficiency. 

The post Sustainability in Hospitality Supply Chains: A Force for Positive Change? appeared first on eZee Absolute.

A hotel channel manager is a software that allows hotels like yours to manage their online inventory and rates across multiple booking channels, such as online travel agencies (OTAs), global distribution systems (GDSs), and your website as well. 

By providing real-time updates, it ensures that all connected channels reflect the most accurate and up-to-date information, preventing overbooking or underbooking while maintaining rate parity.

In simple words, a channel manager is your 24*7 assistant in the digital world of bookings. Its primary job is to ensure that your rooms are available and up-to-date across various online platforms like Booking.com, Expedia, Agoda, and others.  

Now, before we dive deeper into channel managers and explore how to choose the right one for your property, let’s understand why you need it.

The Role of a Channel Manager 

Let’s start at the beginning. What’s the deal with channel managers, and why are they crucial for your hotel operations? 

Imagine you have a fully booked weekend, and suddenly a room is available due to a last-minute cancellation. Now, updating this information manually on each of the online platforms would be a nightmare. But fear not! That’s where the channel manager swoops in, making sure that available room is promptly showcased to potential guests across all channels. It maximizes the chances of getting a booking and optimizing your revenue. 

This not only saves you time but also minimizes the risk of overbookings, ensuring a seamless experience for both you and your guests. It’s a win-win! 

So, if your goal is to increase your hotel’s exposure and partner with as many OTAs as possible, this tool is a must. Still not convinced?

Check out 7 Ultimate Reasons Why You Should Invest in A Hotel Channel Manager

Now that we’ve shed some light on the superhero qualities of a channel manager, let’s delve into the nitty-gritty of how to choose the right one for your property.

How to choose the right channel manager for your property?

There are many channel managers in the market. Some are suited to small properties while others are robust enough to handle even large chains. There are certain qualities that all of them need, however, if you decide to research purchase options they should meet these specific requirements. It’s not as simple as choosing the first one you see. 

So, here are some of the key features you must look for before you choose the right channel manager:

Compatibility with Your PMS

Property Management System (PMS) is the heart of your hotel operations. It keeps track of reservations, manages check-ins and check-outs, and handles guest information. So, when choosing a channel manager, make sure it is perfectly compatible with your PMS. 

When your channel manager and PMS are perfectly compatible, it ensures everything runs smoothly without a hitch. A seamless integration facilitates the effortless flow of data between these systems, eliminating the risk of missteps in your daily operations. Room availability, rates, and booking information move seamlessly from one system to the other, preventing overbookings, discrepancies, and the headache that comes with manual data entry.

User-Friendly Interface

You’re not a tech genius, and that’s perfectly okay. Your channel manager should be user-friendly and easy to navigate. A complicated system will only add to your stress, defeating the purpose of streamlining operations. 

This simplicity isn’t just about saving time; it’s about allowing you to channel your energy into what truly matters – providing an outstanding guest experience. After all, your focus should be on creating memorable stays for your guests, not wrestling with a complex system. 

So, look for a solution that allows you to make updates with a few clicks, saving you time for what matters most – providing an excellent guest experience.

Connectivity with OTAs

Not all online travel agencies (OTAs) are created equal. Some cater to specific markets, while others have a global reach. Your ideal channel manager should connect seamlessly with the key OTAs relevant to your target audience. This ensures maximum exposure and a broader reach for your hotel, attracting diverse guests from different corners of the world. 

For instance, Airbnb, a leading OTA renowned for its unique focus on properties, offers a distinct platform for hotels catering to a specific type of traveller seeking unconventional lodging options. By partnering with Airbnb, hotels can tap into a niche market of guests seeking a more personalized and immersive experience. 

When your channel manager is a pro at connecting with these OTAs, it’s like throwing a net into the sea of potential guests. You’re not just getting more eyes on your place; you’re inviting all kinds of travellers, each with their own preferences. 

Real-Time Updates

Time is of the essence in the hospitality business. Your channel manager should provide real-time updates on room availability, rates, and bookings. This ensures that potential guests get the most accurate information, reducing the chances of disappointments and last-minute changes. 

With real-time updates, your channel manager ensures that the room availability, rates, and bookings are in sync across all platforms, including Airbnb. This means that when a booking is made or a room is reserved, it’s instantly reflected everywhere. No more disappointments or last-minute surprises for your guests.

Pricing Structure

We get it – managing a hotel involves juggling various expenses. When choosing a channel manager, pay attention to the pricing structure. Opt for a solution that aligns with your budget and offers transparent pricing. Hidden fees are like unwanted guests – they should be avoided at all costs. 

Imagine you’re setting up your rates for peak season. You wouldn’t want any surprise charges popping up, right? Hidden fees in a channel manager are the same—unwanted surprises that can disrupt your financial flow. So, just like you’d want your guests to trust your pricing, you should be able to trust your channel manager’s pricing too. It’s like creating a seamless experience for both you and your guests.

Mobile App

In a world where we manage our lives through smartphones, having a mobile app for your channel manager is a game-changer. A mobile app allows you to stay in control of your hotel operations on the go. 

Whether you’re away from your desk or handling tasks within the hotel premises, having the flexibility to manage bookings and updates from your mobile device adds a layer of convenience to your daily routine. Check if the channel manager you’re eyeing has a user-friendly and feature-rich mobile app to make your life as a hotelier more agile and responsive.

Training and Support

Transitioning to a new system can be difficult, but fear not! A good channel manager comes with training and support. Ensure that the provider offers comprehensive training sessions to get your team up to speed. Additionally, check for responsive 24*7 customer support – you never know when you might need a helping hand. 

Moreover, consider seeking user-friendly interfaces to simplify the learning curve for your team. A well-designed system can significantly ease the transition process and enhance overall efficiency.

Analyzing Data and Creating Reports

Data is the new gold, and utilizing it can propel your hotel to new heights. A good channel manager should not only manage bookings but also provide insightful data on your performance. Look for a solution that offers robust reporting features, allowing you to analyze booking trends, understand guest preferences, and make informed decisions. 

The ability to generate customized reports ensures that you have a clear picture of your hotel’s performance, enabling you to refine your strategies and stay ahead in the competitive market. 

‘A Complete Channel Manager Buyer Guide For Hoteliers’ 

Unlock the Future of Your Hotel with eZee

Choosing the right channel manager is a decision that can significantly impact your hotel’s success. At eZee, we understand the intricacies of hotel management, and our solution is designed to seamlessly integrate with your operations. With a user-friendly interface, real-time updates, and transparent pricing, we are committed to helping you streamline your processes and enhance the guest experience. 

But the million-dollar question is – Are you still on the fence about choosing the right channel manager for your hotel? Feeling a bit overwhelmed with the options and not sure where to turn? Well, here’s a suggestion: why not try before you buy? 

In hotel management, experiencing is believing. So, give eZee’s comprehensive channel manager a spin and see the difference.

The post Guide to Choose the Optimal Channel Manager for Property Proficiency appeared first on eZee Absolute.

It is when a hotel offers additional services or packages to enhance a guest’s stay. For example; providing exclusive conference room packages, spa services, or even collaborating with local travel agencies for city tours. These supplementary offerings not only open the door to additional income for the hotel but also give guests that extra touch of luxury. 

To put it in simple words, ancillary revenue or additional revenue is like a bonus income that hotels can earn from things besides just renting rooms. Curious about how you can tap into this for your hotel?

We’ve put together a simple plan to help every type of hotelier understand and make the most of ancillary revenue. Whether your hotel is big or small, fancy or cozy, this guide is your secret recipe. 

So, let’s discover how to make your hotel even more successful and profitable!

Understanding Ancillary Revenue for Hotels

Ancillary revenue refers to the income generated by a hotel from sources other than the core room revenue. 

Let’s say, you’re running a hotel. People pay to stay in your rooms, right? But what if you could make even more money by offering them extra things they might want during their stay? That’s exactly what ancillary revenue is all about. (https://andeglobal.org/)  

It’s the money you can make from services and goodies that make your guests’ experience better. Such revenue can come from various sources, including:

• Food and Beverage: Restaurants, bars, in-room dining, and catering services can significantly contribute to ancillary revenue. Offering diverse dining options, themed events, and unique culinary experiences helps attract guests and drive F&B sales.

• Spa and Wellness Services: Spas, fitness centres, and wellness programs can be lucrative ancillary revenue sources. You can promote relaxation and rejuvenation with spa packages, fitness classes, and wellness treatments.

• Parking and Transportation: If your hotel offers parking facilities or shuttle services, consider them as potential revenue sources. Offer valet parking, special packages for long-term guests, or transportation partnerships with local attractions.

• Tours and Activities: Partner with local tour operators to offer guests exciting tours and activities. Whether it’s sightseeing tours, adventure activities, or cultural experiences, these can be a significant source of ancillary revenue.

• Concierge Services: You can charge by offering premium concierge services, such as arranging restaurant reservations, event tickets, or private tours.

• Meetings and Events: Host conferences, weddings, and other events at your hotel, leveraging your meeting spaces and event planning services. 

Now, you might think why is ancillary revenue so important for hotels? Imagine if a hotel only made money from renting rooms. What happens when fewer people stay there or if they pay less for their rooms during slow seasons? That’s where ancillary revenue steps in as a superhero for hotels.

What Are the Benefits of a Successful Ancillary Revenue Strategy?

Now that you understand what ancillary revenue is and why it’s crucial, let’s explore the incredible advantages it offers to all types of hoteliers. 

Whether you’re a seasoned hotelier or just starting out in the hospitality industry, these benefits can make a substantial difference in your hotel’s overall success and profitability. 

• Increased Revenue

One of the most obvious benefits is the additional revenue generated. When you offer extra services like dining, spa treatments, or tours, you can earn additional income on top of what you make from room bookings. This boost in revenue can help your hotel during the off-season or slower times, just like how movie theatres rely on popcorn and snacks to keep profits flowing even when there aren’t blockbuster movies showing.

• Enhanced Guest Experience

Guests love it when you go the extra mile to make their stay enjoyable. You can improve their overall experience by offering various services and amenities. Satisfied guests are more likely to return in the future and recommend your hotel to friends and family. 

• Diversification Of Revenue Stream

Relying solely on room revenue can be risky, especially when the travel industry faces challenges like economic downturns or seasonal fluctuations. Ancillary revenue diversifies your income sources, making your hotel more resilient to these ups and downs. 

Just like how an ice cream shop can struggle in the winter without hot chocolate and cookies on the menu, hotels relying solely on room revenue can face challenges during economic downturns and seasonal lows. Diversifying income with ancillary services helps both businesses stay resilient.

• Community Engagement

Building relationships with local businesses and tour operators for ancillary services can strengthen your ties with the local community. This cooperation can lead to mutual benefits and goodwill, which is great for your hotel’s reputation. 

• Competitive Advantage 

In the crowded hotel industry, standing out is essential. A well-planned ancillary revenue strategy can set your hotel apart from the competition. Unique services and experiences can attract travellers who are looking for something special, even if it means paying a bit more. 

7 Ideas to Generate Extra Revenue at Your Hotel 

Generating ancillary revenue at your hotel requires a thoughtful and strategic approach. It’s not just about offering extra services; it’s about optimizing them to meet the needs and desires of your guests while increasing your revenue. 

So, here are some tried-and-true tactics to help you achieve just that:

• Market Your Ancillary Services

Effective marketing is essential to ensure guests are aware of the ancillary services you offer. Use your website, social media, and email marketing to showcase your F&B offerings, spa services, tours, and other amenities. Highlight any unique features or promotions to entice potential guests. 

• Upselling and Cross-Selling 

Train your staff to upsell and cross-sell ancillary services during check-in or throughout the guest’s stay. For instance, a friendly front desk agent can suggest a spa treatment upon arrival, or a restaurant server can recommend wine pairings during dinner. Staff should be knowledgeable about the services, their benefits, and any ongoing promotions. 

• Create Packages

Create value-added packages that include room accommodations and one or more ancillary services. For example, offer a “Spa Retreat” package that includes a spa treatment, or a “Romantic Getaway” package that includes a candlelit dinner. Bundling services can increase the perceived value and encourage guests to book. 

• Building Partnerships with Local Businesses

Local tours, attractions, and events in your area are always looking to sell tickets, right? Well, why not offer those tickets right here at your hotel? Forge partnerships with local restaurants, theatres, and tour operators to offer exclusive discounts or packages to your guests. 

Showcase and sell local artisanal products in your hotel’s gift shop. Collaborate with local craftsmen, artists, or food producers to offer unique, locally-made items. This enhances the guest experience and also promotes cross-promotion between your hotel as well as local businesses, benefiting both parties. 

• Digital Concierge Services:

Invest in a user-friendly mobile app or online platform that serves as a digital concierge for your guests. This platform can offer services like in-room dining orders, spa reservations, local recommendations, and even virtual tour bookings. The convenience of accessing these services digitally enhances the guest experience and encourages them to explore and spend on additional services.

• Rental Services

If your hotel is situated near an airport or popular attractions, you can provide transportation services. Offer airport shuttle packages or partner with a local car rental service to provide guests with convenient transportation options. 

Or you could offer tech rental services for guests who may need gadgets or devices during their stay. This could include renting out laptops, tablets, or even cameras. Business travellers or tourists on workation may find this service valuable, and you get an extra source of revenue. 

• Host Events and Special Occasions

If you have ample event spaces, consider hosting conferences, weddings, and other special events at your hotel. This helps generate revenue from event bookings and showcases your hotel’s capabilities to a broader audience. Event packages that include catering, AV equipment, and event planning services can be particularly profitable.

Market these offerings effectively through your website, social media, and campaigns to ensure that guests are aware of the additional services available. Each of these ideas generates revenue, enhances the overall guest experience, and creates a positive impact on your hotel and a memorable stay for the guests.

The post Strategies for Ancillary Revenue Success in Hotels appeared first on eZee Absolute.

Known for being the most charming retreat located in the mountains of Chakrata, it is the perfect concoction of Hospitality, Comfort and Nature.

Challenges

Operating in a traditional manner, Sidus Galaxy Resort & Spa confronted several hurdles that hindered its growth. Foremost among these challenges was the absence of an integrated booking system and hotel management system. This not only made day-to-day operations more complex and time-consuming but also limited the resort’s ability to scale its business effectively. 

With Uttarakhand being a year-round tourist hotspot, competition remained intense. Sidus Galaxy Resort & Spa urgently needed a solution to modernize its operations, optimize bookings, and maintain its competitive edge.

Solution

In the midst of these challenges, Sidus Galaxy Resort & Spa recognized the need for a comprehensive Property Management System (PMS) solution that could address its operational challenges. 

After thorough market research and analysis, the directors chose eZee (now Yanolja Cloud) as their hospitality tech provider. Since then, it has been a blooming partnership associated with eZee for the last 2 years. 

Tejinder Singh Bajaj, one of the partners in Sidus Galaxy Resort & Spa says “One of the issues we were facing was to have an integrated system for our property management, and that’s when we came across eZee”

It won’t be wrong to say that eZee’s Property Management System (PMS) breathed new life into Sidus Galaxy Resort & Spa. The PMS’s intuitive interface and user-friendly design made it incredibly easy for the resort to transition from its traditional approach to a more streamlined and efficient system. The resort’s staff quickly adapted to the new system, ensuring minimal disruption during the transition phase.

Expanding horizons with eZee’s Channel Manager

Impressed by the success of their partnership with eZee’s PMS, Sidus Galaxy Resort & Spa decided to take it a step further. They opted for eZee Centrix – a cutting-edge Channel Manager, to significantly enhance their visibility and revenue streams. This advanced channel manager enabled the resort to efficiently distribute its inventory across multiple OTAs, ensuring maximum exposure. 

eZee Centrix empowered Sidus Galaxy Resort & Spa to streamline their operations and also ensure they sold rooms at the most competitive rates through intelligent yield management strategies.

The resort’s management appreciated the technology and also commended eZee’s dedicated after-sales team. Their commitment to understanding Sidus Galaxy Resort’s unique requirements and providing tailored solutions further strengthens the partnership.

What Makes Sidus Galaxy a World of Delights for Guests?

Beyond the technological transformation, what truly sets Sidus Galaxy Resort & Spa apart is its commitment to offering a unique and unforgettable experience to its guests. 

“This place is a real gem! What a scenic beauty at Chakrata, Sidus Galaxy is the best place to refresh and you can enjoy it with your family”

– Guest’s Review from TripAdvisor

This boutique resort boasts numerous specialities that make it a preferred choice over others in the region such as:

• Stargazing: Situated in the pristine mountain environment, Sidus Galaxy Resort & Spa provides the perfect opportunity for stargazing. The clear skies and minimal light pollution create a celestial spectacle that leaves guests in awe.

• Serene Spa: The resort’s Serene Spa offers a haven of relaxation and rejuvenation. Guests can indulge in a range of spa treatments while surrounded by the tranquil beauty of the Himalayas.

• Picnic Spots: Sidus Galaxy Resort offers carefully curated picnic spots, allowing guests to immerse themselves in the natural splendour of Uttarakhand.

• Stamina Fitness Centre: For fitness enthusiasts, the resort’s Stamina Fitness Centre provides state-of-the-art equipment and facilities to maintain their health routines even while on vacation.

• Skittle Souvenir Shop: Skittle, the resort’s souvenir shop, offers a selection of locally crafted items and mementoes, allowing guests to take a piece of Uttarakhand home with them. 

• Snowfall Spectacle: Perhaps the most enchanting experience at Sidus Galaxy & Spa is witnessing the breathtaking sight of snowfall in the Himalayas. The resort’s unique location provides guests with an unparalleled opportunity to immerse themselves in the magic of falling snowflakes, turning their stay into an unforgettable winter wonderland experience. 

With these specialities and more to explore, Sidus Galaxy Resort & Spa has carved a niche for itself as a destination that offers world-class technology-driven hospitality and delivers a memorable and enriching experience that keeps guests returning time and again. 

Recognition as Traveller’s Choice Award

A big achievement for Sidus Galaxy Resort & Spa was winning the Traveller’s Choice Award from TripAdvisor. The award, based on guest reviews and ratings, remarks Sidus Galaxy Resort & Spa as a top pick for travellers who want luxury and to be surrounded by beautiful nature. This recognition stands as a testament to the resort’s dedication to delivering memorable guest experiences.

From Success to Inspiration

Sidus Galaxy Resort & Spa’s remarkable transformation did not go unnoticed within the local hospitality industry as well. The resort’s management was so impressed with eZee’s after-sales support and dedication that they actively recommended eZee to their colleagues in the industry. 

Today, Sidus Galaxy stands as an example, motivating others in the region to explore similar paths to enhance their guest experiences and streamline their operations. 

Role of eZee’s Support Service in the Success Story of Sidus Galaxy Resort & Spa

What truly sets eZee’s after-sales team apart is their unwavering dedication, which transcends the traditional boundaries of sales. They emerged as strategic partners, deeply invested in Sidus Galaxy’s transformation journey.

Tejinder says “ The product is undoubtedly good, but the best part of eZee is its after-sales support team. They’re available 24*7 to help you out”.

With an in-depth understanding of the hospitality industry, eZee’s after-sales team effectively presented eZee’s solutions. Along with that, they also provided invaluable guidance on how to utilize these technologies to boost the guest experience and revenue. 

eZee takes great pride in providing Sidus Galaxy Resort & Spa with precisely the best they need for their property! 

The post How Sidus Galaxy Resort & Spa Achieved Remarkable Growth with eZee’s Hotel Management Solutions appeared first on eZee Absolute.

The way people book hotel rooms, what they expect during their stay, and even how they want to be treated is evolving. So, what’s the deal, you ask? Well, by understanding and adapting to those changes you’ll not only meet but exceed your guests’ expectations.

More than that, it opens up a world of opportunities for your business to grow. Curious about how? Look no further because we’ve got you covered in this blog.

We’ll delve into how these shifts in guest behaviour can impact your hotel business and, most importantly, how you can transform these changes into opportunities that will make your hotel shine.

The Changing Consumer Behavior in Hotel Industry

Consumer behaviour in the Hospitality Industry has undergone significant transformations in recent years. These changes have been influenced by a variety of factors, including advances in technology, socio-cultural shifts, and global events like the pandemic. 

Guests no longer seek just a bed and a roof over their heads. They now expect a personalized and seamless experience from the moment they start searching for a hotel. These expectations are often shaped by their online interactions and previous hotel stays. The key to meeting these expectations lies in understanding the guest’s psychology and adapting accordingly.

Let’s explore some of the key impacts these shifts are having on hotels:

1. The Rise of Online Booking:

Remember the time when you had to call hotels to book a room? Well, with the evolution of technology, things have changed a lot. In today’s digital age, we all know that travellers are more likely to grab their smartphones and start searching for the perfect hotel online. 

In response, it’s crucial to establish a strong online presence. Invest in a user-friendly website that works seamlessly on mobile devices. Consider collaborating with online booking platforms to expand your reach and cater to the modern traveller’s needs.

According to Hotel Mize, online travel agencies (OTAs) accounted for 40% of global hotel bookings in 2023. At the same time, online reviews and ratings have become more influential in shaping travellers’ decisions and expectations, as they seek to hear from other guests about their experiences with a hotel’s service, brand, product, or value.

2. Demand for Personalization

Guests now expect a more personalized experience during their stay, from tailored room amenities to personalized recommendations for dining and activities. They crave a personalized touch that makes their stay unique and memorable. As hoteliers, it’s your job to cater to this desire. 

Getting to know your guests’ preferences can help tailor their experiences. To achieve this, what you can do is invest in data analytics to understand your guests better. Create guest profiles and utilize loyalty programs to tailor their experiences. From room amenities to local recommendations, a personalized touch can go a long way in earning guest loyalty.

3. Sustainability Matters

We all are aware of the environmental damage that has happened in the last few decades. That said, travellers are more eco-conscious than ever. Many guests actively seek eco-friendly accommodations that align with their values. So, what can you do to go green? 

Implement eco-friendly practices like reducing waste and conserving energy. Highlight your sustainability efforts to attract environmentally-conscious guests. By going green, you not only help the planet but also build a reputation as a responsible hotel.

4. Technology Integration

Technology has become an integral part of our lives. These days, guests expect technology-driven conveniences, such as preferences for contactless check-in, keyless entry, a good Wi-Fi connection and smart room controls. 

Investing in technological infrastructure to offer these services, not only enhances your guest experiences but improves operational efficiency. Keeping pace with technological advancements ensures your hotels remain competitive, attract tech-savvy travellers, and deliver the convenience and connectivity guests now demand.

5. Alternative Accommodations

Changing consumer behaviour in choosing alternative accommodations in the hospitality industry is marked by a significant shift away from traditional hotels. Travelers increasingly opt for alternative options such as vacation rentals, hostels, boutique inns, and even home-sharing platforms like Airbnb. 

To compete, hotels are diversifying their offerings, focusing on unique experiences, and digital convenience and redefining their value proposition to differentiate themselves from the competition. 

6. Social Media Influence

Social media’s importance in consumer-changing behaviour cannot be overstated. In today’s digital age, social platforms are where people share experiences, read reviews, and make decisions. Modern travellers usually expect quick responses to their inquiries, and insights into the guest experience. 

“A study by TripAdvisor found that 72% of travellers are more likely to book a hotel that has positive reviews on social media.”

Social proof in the form of positive reviews and visually appealing content plays a vital role in their hotel selection process. To align with these expectations, you can actively engage with guests on social media, encourage user-generated content, and respond to reviews. 

By embracing social media, hotels can shape perceptions, attract potential guests, and build trust in an increasingly interconnected world. In short, social media isn’t just a tool; it’s a cornerstone of modern consumer behaviour and hotel success.

7. Health and Safety Concerns

The pandemic has heightened guest concerns about health and safety, making these factors one of the top priorities when selecting accommodations. 

As a hotelier, it’s more of a responsibility to align with these expectations to maintain a healthy environment at your property. Implement cleaning protocols, promote transparency about safety measures to guests, and ensure staff are well-trained. By prioritizing health and safety, hotels can build trust with guests, reassure them and enhance the overall guest experience.

8. Blurring Lines Between Work and Leisure

Modern travellers value work-life balance and they like to embrace the concept of “bleisure” travel, a trend where work-related trips seamlessly blend with vacation experiences. 

Hotels are proactively adapting to this evolving landscape by offering flexible workspaces, high-speed internet access, and business-friendly amenities. This accommodation evolution caters to the needs of travellers who desire a harmonious balance between their professional commitments and the opportunity to unwind and explore new destinations, all within the confines of their hotel stay.

9. Rising Trend of Micro-Travel

Have you ever felt the need for a quick escape, a short trip to unwind and recharge? Many of us have, especially in the last couple of years. 

It turns out that more and more people are taking short trips, known as micro-travel, within a few hours’ drive from their homes. Instead of staying in big city hotels, many are choosing to book stays at caravan parks, holiday parks, eco-lodges, or small hotels in quieter areas. These places are becoming more popular because people want to get away from crowded places.

To attract these micro-travellers, hotels and lodges can use special advertising campaigns. They can target people who live nearby or show interest in similar places on social media. This way, they can offer them the right deals and options for their short getaways.

10. Flexible Booking Options

Travel plans can be unpredictable, and last-minute changes might happen. So, today’s travellers value the freedom to modify reservations and seek options that accommodate their uncertainties. 

This flexibility is essential not just for guests but also for hotels themselves.  It may seem like offering such flexibility could lead to losses due to empty rooms. 

To align with these expectations and avoid such losses, you can provide flexible booking policies, clear communication, refundable rates, and loyalty rewards. In this dynamic industry, flexibility is key to influencing consumer behaviour and ensuring long-term success.

Feasibility of Adapting to Changing Consumer Trends for Hotels

Adapting to changing consumer behaviour can be a challenging task for hotels, but it’s not impossible. The feasibility of aligning with these changes depends on various factors such as:

1. Resources & Financial Considerations

Adapting to evolving consumer behaviour often requires significant financial investments. Upgrading technology, implementing sustainability initiatives, and providing personalised services can be costly. Hotels must assess their budget and financial stability to determine the feasibility of these changes.

Hotels might need to allocate resources, both financial and human, to implement the necessary changes. Investing in technology upgrades, sustainability initiatives, and staff training is essential. The feasibility of these investments depends on the hotel’s financial health and long-term strategy.

2. Target Market 

Understanding the preferences of your target market is essential. If your guests prioritize eco-friendliness, investing in sustainability measures makes sense. However, if your guests seek affordability, high-tech amenities may not be a priority. Hotels should tailor their offerings to match the needs and preferences of their specific guest demographics.

3. Competition 

The competitive landscape matters. Hotels facing stiff competition are more likely to adapt to stand out, while those in less competitive markets may not feel the same pressure. In less competitive markets, hotels should focus on differentiating themselves through exceptional service, unique packages, or special promotions.

4. Guest Feedback and Monitoring 

Continuous monitoring of guest feedback and behaviour is essential. You must be prepared to adjust your strategies based on ongoing feedback and market dynamics. 

Listening to guest opinions and preferences can help hotels prioritize which changes are most important and which may not align with their target audience.

5. Return on Investment (ROI) 

Hotels should assess the potential ROI for each change. Some investments may have a more immediate impact on revenue and guest satisfaction, while others may be long-term strategies with delayed returns. Evaluating the expected ROI is essential for prioritizing initiatives.

6. Long-term Vision & Adaptability 

Hotels should adopt a flexible approach to adaptation. Consumer behaviour may continue to evolve, and hotels must be agile in responding to these changes. Regularly evaluating the feasibility and impact of new adaptations is crucial for long-term success.

The post Beyond Traditional Hospitality: The Impact of Consumer Behavior on Hotels appeared first on eZee Absolute.

Travellers these days not only look for places to stay and eat. They seek to explore more and be a part of the local culture wherever they go.

So, as the purpose of travel has evolved beyond reaching places, the impact of food tourism has become a significant factor in shaping how hotels cater to their guests. 

The Rise of Food Tourism

Food tourism or culinary tourism, is when people travel to explore and enjoy the food of different places. It’s when travellers go beyond typical sightseeing and include experiencing a place’s local flavours, dishes, and culinary traditions. 

This trend reflects that many travellers now want to be a part of a place’s culture by enjoying its food. This has a big impact on hotels because they play a key role in making these food experiences happen. 

You must be wondering, what’s the deal with food tourism? How can it possibly affect something as vast as the hotel industry? 

Well, let me tell you—it’s a journey that’s changing the way we experience travel and hospitality.

The global culinary tourism market size reached US$ 946.4 Billion in 2023. Looking forward, it is expected to reach US$ 3,515.1 Billion by 2032, exhibiting a growth rate (CAGR) of 15.2% during 2024-2032.

These figures highlight the economic significance and growing influence of culinary tourism on travel decisions and hotel revenues as well.

Now, let’s explore how food tourism is influencing the growth of the hotel industry and understand how hoteliers can use this trend to attract food lovers and improve their overall business.

The Role of Culinary Tourism in Promoting Hotels

Destination Differentiation:

In a sea of hotel options, offering a unique culinary experience can set a hotel apart. A well-crafted menu featuring local ingredients and traditional dishes can serve as a major selling point, enticing travellers to choose your hotel over others.

Enhanced Guest Experience:

Culinary tourism enhances the overall guest experience. A hotel that actively promotes and integrates local flavours into its offerings provides guests with an opportunity to create lasting memories. It taps into the emotional aspect of travel, where the taste and aroma of a dish can become a cherished memory.

Positive Reviews and Word-of-mouth Marketing:

Culinary travellers are likely to share their experiences through social media, online reviews, and personal recommendations. Positive word-of-mouth marketing can significantly boost a hotel’s reputation and visibility, attracting a wider audience and inspiring repeat visits.

Collaborations and Partnerships:

The culinary world thrives on collaborations. Hotels can collaborate with local chefs, food artisans, wineries and farmers to create a network that benefits the local community while also enriching the culinary offerings of the hotel. These partnerships not only elevate the hotel’s offerings but also contribute to the overall development of the local community.

How Food Tourism Attracts Culinary Travelers to Hotels?

Picture this: You’re a food enthusiast on a trip to Thailand. It isn’t unknown that Thailand is a hotspot for its vibrant and rich flavours. So, how could you possibly miss trying authentic Thai food? 

You’ve heard about a hotel known for its amazing traditional Thai dishes. Excited, you arrive and are welcomed with a menu full of local delights – from fragrant curries to spicy street food. 

The hotel even offers fun cooking classes where you can learn to make these dishes yourself. They share stories about each dish’s history, giving you a taste of Thai culture. Your delicious meals and newfound cooking skills make you rave about the hotel to your friends and on social media. 

Well, this is exactly how food tourism works and it brings curious travellers to hotels, offering them a true taste of the destination.

Simply put, food tourism has become a bridge that connects culinary travellers to hotels offering unique and authentic dining experiences. 

By recognizing the desires of these travellers and aligning their offerings accordingly, hotels can successfully position themselves as sought-after destinations for those with a passion for food. 

Strategies for Hoteliers to Embrace Culinary Tourism

For hoteliers, embracing and promoting culinary tourism isn’t just a trend; it’s a strategic move that can elevate their brand, attract a dedicated niche of food travellers, and earn guest loyalty.  

Here are some effective strategies you can adopt to promote culinary tourism and attract more food travellers to your hotel:

Designing Culinary Experiences

• Craft a Distinct Culinary Identity: Develop a unique culinary identity that reflects both the local culture and the hotel’s personality. Showcase a diverse range of dishes that encompass traditional flavours as well as innovative interpretations, creating a memorable dining experience that resonates with diverse palates.

• Highlight Local Ingredients: Collaborate with local farmers, wineries, and suppliers to source fresh, seasonal ingredients. Highlighting locally sourced products not only supports the community but also adds an authentic touch to your menus, appealing to food travellers seeking local flavours.

• Fusion of Tradition and Modernity: Curate menus that balance traditional dishes with modern interpretations, catering to both travellers seeking authenticity and those open to culinary innovation.

Enhancing Guest Engagement

• Curate Culinary Packages: Design enticing culinary packages that include accommodations, dining experiences, and perhaps even guide food tours of the surrounding area. Tailor these packages to cater to different tastes.

• Integrating Cultural Narratives: Educate your staff to impart cultural context related to the dishes presented. Enhancing the dining experience with intriguing stories and anecdotes adds a layer of guest involvement.

Marketing and Promotion

• Use Social Media: Utilize platforms like Instagram and YouTube to visually highlight your culinary offerings. The visual content of delicious dishes has the potential to go viral, reaching a wider audience.

• Engage with Influencers: Collaborate with influencers in the food and travel domains such as vloggers whose values resonate with your brand. Through their extensive audience reach, they can introduce your culinary offerings to a wider online community.

• Highlight Local Festivals and Events: Use local food festivals, fairs and events and align your promotional activities with these occasions. 

For example; in a coastal town hosting a seafood festival, a mid-size hotel can stand out by offering a “Seafood Festival Getaway” package. This may include accommodations and festival tickets. Through social media engagement and local partnerships, the hotel can attract food enthusiasts boosting occupancy and visibility.

The post Strategies for Hotels to Capitalize on Culinary Tourism appeared first on eZee Absolute.

In simple terms, emotional intelligence or EQ refers to the ability to understand and manage emotions, both within ourselves and in others. It’s all about being aware of how you feel, and how others feel, and using that awareness to interact socially with grace and empathy.

Picture this: You walk into a room, and without anyone saying a word, you can sense the underlying vibes in the air. You know when someone is happy, upset, or maybe a little stressed out. 

Well, that’s the power of emotional intelligence! But do you know emotional intelligence plays a vital role in the hospitality industry as well? In fact, they go hand in hand like two peas in a pod.

Wondering how? Let me explain further in this blog. 

Importance of Emotional Intelligence in Hospitality

Hospitality, at its core, is all about providing exceptional service and creating memorable experiences for guests. It’s about going the extra mile to ensure their comfort, satisfaction, and delight. And that’s where emotional intelligence steps in as the key ingredient in the hospitality industry.

As a hotelier, emotional intelligence can bring you a multitude of benefits. In this industry, where interactions with guests are frequent and varied, having a high EQ can make a significant impact in providing exceptional service. 

And trust me, by combining your EQ skills with the core principles of hospitality, you can deliver extraordinary experiences, connect with your guests, and create a positive work environment at the same time.

From understanding guests’ needs to creating an effective work culture, EQ skills play a very important role in hotel service. Let’s explore a few of them.

Role of Emotional Intelligence in Hotel Service

Emotional intelligence skills play a significant role in improving the hospitality industry. Here are some ways in which EQ can help to enhance your hotel service:

1. Providing excellent customer service

Have you ever thought about transforming a mere stay into a memorable experience for the guests? If yes, you’re thinking in the right direction but what you need is the right skill. 

When it comes to providing exceptional customer service in hotels, emotional intelligence is like having a sixth sense. With your EQ skills, you can tune in to their emotions, know how they’re feeling during their stay, and respond to them accordingly. 

You can go beyond the standard “How can I assist you?” and offer a personalized touch. Whether it’s suggesting activities they’ll love, or simply being there to listen and empathize, EQ lets us create experiences that make our guests feel truly special and cared for. 

These small moves can sometimes really make big changes in your hotel service, ultimately creating a loyal following of happy guests who can’t wait to return. 

2. Maintaining guest relations

Using EQ is all about understanding our guests on a whole new level, and let me tell you, it makes a world of difference. 

Your EQ skills can help to maintain positive guest relations by understanding guest needs, living up to their expectations and handling their feedback gracefully. It also helps create genuine connections with your guests ultimately building long-term relationships and brand loyalty. 

For Example: By understanding your guests’ preferences and cultural backgrounds, you can offer recommendations for dining and activities that align with their preferences. This gesture not only gets appreciated but builds a connection with your guests. 

3. Effective communication

Communication is the key to creating strong relationships. EQ is a powerful skill that helps strengthen your communication skills, helps to express yourself clearly and listens actively to guests’ concerns. 

EQ enhances active listening, understanding others’ perspectives, and expressing oneself effectively. It helps resolve conflicts and create meaningful connections with guests and colleagues. With EQ, communication has become a powerful tool for delivering amazing hotel service and building positive relationships with your guests. 

Must read: 9 Strategies To Master Guest Communication At Your Hotel

4. Hotel staff training

Emotional intelligence plays a significant role in training your hotel staff as they are the ‘Face of your Hotel.’ It helps them improve how they interact with guests and with each other. 

EQ helps them to understand people’s feelings, listen better, and communicate effectively. Also, it encourages them to keep learning and getting better at what they do.

Plus, adding EQ to their skillset can create a more motivated and productive workforce, which can improve the hotel’s overall performance.

5. Create a welcoming atmosphere

Just imagine, after a long and exhausting trip you go to the hotel for check-in. However, the staff member at the front desk simply started a physical check-in procedure and kept you waiting until all documentation was completed. It’s obvious, you’re going to feel unappreciated and not welcomed.

You might’ve heard it: First Impression is The Last Impression. A warm and welcoming atmosphere is crucial for a positive guest experience and relations. Using EQ skills, you can create an environment where guests feel comfortable and appreciated. 

Staff who display genuine warmth, friendliness, and a willingness to assist can create memorable stays. This positive atmosphere leaves a lasting impression on guests and enhances their overall experience.

6. Stress management

Being a hotelier is not easy, right? The industry can be fast-paced, demanding, and full of unexpected challenges but amidst all these, EQ can be a real game-changer when it comes to managing stress. 

From handling demanding guests to juggling multiple tasks, our EQ skills allow us to stay cool, calm, and collected. When we lead with EQ, we inspire our team members to do the same. 

Remember, you’re not alone in this journey, and with your emotional intelligence by your side, you’ve got to prioritize your well-being and do what it takes to shine in the world of hospitality!

7. Managing guest conflicts

No matter how hard you try, conflicts are inevitable, right? But clear and empathetic communication can help to bridge gaps in understanding and find mutually satisfactory resolutions during conflicts. 

Emotional intelligence can enhance your active listening skills so that you listen to the guest’s perspective attentively and offer alternative solutions that meet their needs while considering the limitations or policies of the hotel. 

Rather than seeing conflicts as negative experiences, you & your staff can use them as learning to identify potential areas of improvement in service delivery 

By using EQ, conflicts can be addressed promptly, resolved satisfactorily, and even transformed into opportunities for improvement and strengthening guest relationships.

Must Read: How To Deal With Guest Conflicts At Your Hotel?

Tips to provide emotionally intelligent customer service in hotels

1. Show empathy and understanding

Put yourself in the shoes of the guest and try to understand their emotions and needs. Show genuine care and concern when interacting with them. Instead of just analyzing their situation, try to empathize with your guests.

2. Continuously learn and improve

Maintain your composure even in challenging situations. Avoid reacting defensively or taking conflicts personally. Respond with professionalism and a focus on finding solutions that improve yourself. Look for win-win outcomes that address their needs while considering hotel policies.

3. Offer personalized service

Tailor your service to the specific preferences and needs of the guest. Show that you genuinely care about their satisfaction by going the extra mile to make their stay memorable. For example; asking for and serving their favourite drinks as a welcoming gesture.

4. Practice self-care

Most importantly, take care of your own emotional well-being to ensure that you can provide the best service to guests. Take breaks, engage in stress-relieving activities, and seek support when needed.

The post Emotional Intelligence: The Key to Hotel Service Excellence appeared first on eZee Absolute.

They are also known for being more tech-savvy, socially conscious and having unique preferences when it comes to travel and hospitality experiences. 

As a Gen Zer myself, I can relate to the fact that most of us prefer travel experiences that are unique, cost-effective, socially responsible, and seamlessly integrated with our digital lifestyles.

Sounds like a tough deal to crack? No, worries. This blog is for you. I’ll be sharing some of the best tips you can implement to create the perfect stay for Gen Z travellers. 

Travel Preferences of Gen Z

When it comes to travelling and accommodation, Gen Zers have different priorities and preferences compared to previous generations. They value authenticity and seek out experiences that are unique and memorable. During their stay, they prefer a budget-friendly and well-reviewed hotel, enjoy outdoor activities on recommendations such as hiking, local food, traditions and most importantly, internet accessibility. 

Doesn’t that seem too complicated? Lucky for you, I’m here to help!

9 Tips for Hotels to Create the Perfect Stay for Gen Z Travellers

1. Strong Online Presence

As digital natives, the younger generation heavily relies on the internet to research and book their travel accommodations. For attracting Gen Zers to your hotel, having a strong online presence is a necessity. Having a website, social media presence, and listings on travel sites increases the visibility of your hotel and its reputation. 

Hotels that have a strong online presence and engage with searchers through social media platforms, websites, and travel blogs, will be more likely to capture their attention and interest Gen Z travellers. Also, you can showcase unique offerings and experiences, including eco-friendly initiatives, local culture and other amenities, that appeal to the preferences of Gen Z travellers.  

2. Reviews

Gone are the traditional methods to book a stay. As I told you earlier, Gen Zs are digital natives. They are more likely to trust online reviews and social media recommendations from other travellers than traditional advertising. More than 95% of Gen Zers look for online reviews before booking a stay, so make sure to have ratings and reviews on websites, social media and other business listing platforms. 

And trust me, don’t ever underestimate the power of online reviews as it does impact the decision-making of searchers. Obviously, anyone would like to book a hotel or visit a restaurant that has positive online reviews and ratings from experienced guests.

3. Technology-aided Property

Being grown up with technology, most of us are accustomed to having access to every piece of information at our fingertips. We can’t deny the fact that most of us are used to internet in our daily lives. Especially, while travelling we need to communicate, gather information, search for local attractions and stay productive if necessary. Just imagine, you have to spend a day in an unknown place without internet connectivity! Let’s be real, it’s tough.

Also, Gen Zers are more likely to use their smartphones and other devices for every other work. Therefore, hotels that provide reliable and fast WiFi and modern technology amenities such as smart keys, and receive online orders and payments are more likely to appeal to Gen Z travellers.

4. Workation

A young generation like Gen Z mostly prefers to be productive every day, they are opposed to being tied to a set schedule or location for working. They value work-life balance and flexibility. With the rise of remote working opportunities, more people are choosing to work and travel at the same time. Digital nomads are attracted to the flexibility of being able to work from anywhere, while also experiencing new cultures.

What hotels can do is ensure reliable and high-speed internet connectivity throughout the property, and provide comfortable and dedicated workspaces within the hotel. Additionally, hotels can promote their amenities, such as fitness centres, pools, spas, and outdoor spaces as a way for guests to relax and recharge after work like a cherry on top.

5. Brand-building on Social Media

Gen Z is the first generation to have grown up entirely in the digital age, so they are highly connected and influenced by social media. They tend to use it as a primary source of information and inspiration for travel. They rely on it for communication, information, entertainment, and even making travel decisions. So overall, what  hotels need to have is a strong presence and engagement on social media to reach and attract this influential generation of travellers. 

Wouldn’t you agree – we all love to share our experiences on social media! As a hotel owner, you can create some picture-perfect corners in your property that they’ll want to share with friends and followers. 

6. Storytelling

As a marketer, no one would disagree that storytelling is one of the most powerful marketing techniques as well as an emotional way to connect with your audience. And yes, it works for Gen Zs too. Most of us are used to consuming content in a variety of formats. Storytelling can be presented in different forms, including videos, social media, and interactive experiences, making it more engaging and memorable. 

We are more attentive towards anything that’s visually appealing. So, expressing your brand’s story through a video and sharing it on social media will always be a plus.

For example, you can create a video tour that showcases the hotel’s history, stunning architecture, elegant decor, modern amenities, and traditional attractions highlighting the hotel’s unique features. 

7. Flexible Timings and Cost-effective Meals

Gen Z travellers often have busy schedules and different lifestyles, which may require early or late breakfast times due to their travel schedules or differences in time zones. Hence, traditional meal hours may not be comfortable for them. 

They might prefer cost-effective meal options that offer local cuisine or cultural trends. By offering flexible meal options, hotels can provide a more personalized and convenient experience for their guests to create a positive impression.

For example, offering all-day meal options can encourage guests to spend more time at the hotel, and order food & drinks from the hotel restaurant only. This will not only increase your revenue but also lead to higher satisfaction rates among guests enhancing your reputation. 

8. Customized Recommendations

Just imagine, you went on a trip to South Korea, spend a week there and still, you didn’t try world-famous Korean ramen or didn’t buy any K-skincare products. If it was me, I’d be feeling massively disappointed. So, when a guest is at your property, you should recommend local places, events or food to them as it can enhance the guest experience and build trust.

Gen Z travellers are known for valuing unique and authentic experiences that reflect the culture and cuisine. So, when you recommend such places or events to your guests, it shows that you genuinely care about their preferences and interests. This does create a positive impression and encourages them to share their experience with others.

Moreover, recommending customized places or food can also help to increase revenue for hotels.

Meaning, you can partner with local restaurants or tour agencies to offer exclusive discounts to your guests. 

9. Sustainability and Social Responsibility

Social responsibility and sustainability seem too heavy words for this young generation to handle, right?

But, it’s not. They do care about the environment and the future. In fact, sometimes more than the older generations. 

May it be through social media, schools or the internet, they are aware of it and surveys have found that Gen Zers list global warming, and climate change as one of their top concerns. They are environmentally conscious and prioritize sustainable travel options, prefer eco-friendly hospitality and other green tourism initiatives. Additionally, you can also consider supporting local charities that are important to the community.

The post Gen Z in Hospitality: Adapting to the Next Generation of Travellers appeared first on eZee Absolute.

For instance, in extreme weather conditions like heavy rainfall, traveling takes a back seat. But apart from that, people do travel to hill stations and beaches in the summer and to warm areas in the winter.

And as we know, in the Indian subcontinent, summer lasts longer than winter, so people seek out vacation spots to escape it.

This is why travel is at its peak in the summer, and hoteliers can reap immense benefits during this time.

Now if you are clueless or following the same regular methods to attract guests during the summer, then this blog is your savior. Here I am sharing the most effective ways to market your hotel for this summer season.

Summer: The Most Popular Season Among Travelers

Statistics show that summer 2023 saw an upsurge of 8.7 million travelers based on current booking trends. This is a big green flag for the hospitality industry.

In fact, 42 percent of UK travelers reported that climate change will impact their travel plans for 2024.

But why does summer get this special love from travelers?

From what I have experienced, summer evokes a nostalgic feeling. It brings back childhood memories of summer break and family time. This is why people choose summer for family vacations and trips.

Aside from families, many businesses send their employees on summer vacation to take a break from heat waves and maintain a work-life balance.

Moreover, summer suits every age group, whether it is kids, adults, or boomers.

Hence, hoteliers need effective hotel marketing strategies for this summer so they can secure an upper hand at bookings and revenue. More on such strategies are discussed below. Follow along!

How Can Hotels Make the Most Out of Summer 2024?

Summer is one of the busiest seasons for the hotel industry, but the question is: how can you make your hospitality stand out to drive maximum booking traffic?

To help you do this effectively, I have curated 8 brilliant ways to market your hotel for the summer of 2024. Explore them all in this section.

1. Give a summer touch to your marketing

Marketing is the main pillar for driving guests. So, you must roll out your summer marketing strategies at the perfect time, which is now.

Your website and social media platforms should have a summer-ready makeover.

Images play a crucial role in helping you achieve this. They set up a visually pleasing vibe for your guests and persuade them to make bookings.

Apart from this, your content should also highlight the summer-specific amenities like air-conditioning, swimming pool, complimentary cold drinks, etc.

On top of it all, sprinkle a good color theme that gives a soothing effect to your guests’ eyes in the middle of the hot summer.

2. Add emotional appeal

How can hotels use summer to emotionally appeal to their guests?

— By advertising how a summer vacation at your hotel can enrich their lives with memories and good times.

After all, who doesn’t go for a vacation during the summer break?

Kids especially love that! They get tired of sitting inside the four walls and going nowhere because it’s too hot outside. So, a trip with their family can do wonders for them.

Furthermore, Friendship Day comes in mid-summer, so you can create a buzz around friend groups to finally go to their pending reunions.

In a nutshell, it’s just a matter of adding emotions to your marketing to build instant connections with your guests. Once they see that you offer a perfect stay featuring fun for kids and leisure for adults, they can barely resist making a plan.

3. Provide amazing packages and discounts

As the summer season is almost here, this is the best time to offer good deals on pre-bookings of summer packages.

Letting your guests claim exciting packages on family or group bookings is a smart and sure way to increase your occupancy rate.

You can also offer an early bird discount on great deals and ensure that your guests get an all-inclusive experience. 

So, it’s time to frame your summer holiday packages and promote them on your social media handles and website to engage guests’ activities at the very outset of summer.

You must note here that a good package can sell itself more than any other offer.

4. Beat the heat with a welcome drink

We know that summer is all about finding ways to keep our cool.

And the most basic way to step up against the hot summer is by drinking cold water, homemade beverages, and fresh juices.

Hence, it is plausible to welcome your guests with a glass full of chilled satisfaction.

Here I am recommending just a basic drink, nothing extravagant! You can also consider an indigenous drink to make it more appealing.

This small gesture can fulfill your guests more than you can imagine. We think that only big things matter, but believe me, it’s the small gestures that win your guests’ hearts.

5. Add a cool breeze to your menu

Now let’s move on from the welcome drinks and talk about the rest of them, shall we?

Just kidding

Setting a perfect menu that complements the summer theme is another important task.

First of all, in the summer, people are a bit repellent toward cooked or warm food. And they look out for foods that are light on the stomach. 

This means your menu must have loads of fresh fruits, salads, juices, cocktails, and smoothies. These categories of food must be kept on your menu because people are now more conscious of their health.

Adding to this, cakes, pastries, and ice creams can give your menu a wholehearted summer vibe.

6. Include sports activities

Relating to the family vacations and packages we talked about, adding sports activities and fun games can add more value to your guests’ stay.

These activities are always a good choice for making their vacations active and worthwhile. If you succeed at this, then only word of mouth will be enough to drive your sales for the rest of the season.

Not only families, but friend groups or bleisure travelers may also wish to join in for a fun game session.

You can choose evenings when the sun is at its lowest intensity. Host fun, summer-themed games and activities for your guests, like a lawn twister, a frozen-t-shirt race, a dunk bucket game, and much more.

You can come up with quirky water games according to your property’s space.

7. Shield your guests from the sunny havoc

Just 2 seconds of exposure in the afternoon of a summer day is enough torture, right? This is why saving your guests from this is important.

For doing so, conditioning the air temperature is essential—whether by providing AC rooms or installing centralized ACs.

Aside from that, your hotel can consider providing cab services for guests to save them from the hot sun. You can provide it for free up to a certain radius around your property.

You can also install patio umbrellas to provide a shady boon to your guests. It will add comfort to their swimming session while they relax by the pool.

Note: Keep greenery on your property for natural cooling covert and shade.

8. Offer complimentary services

Who doesn’t love complimentary services?

They are the key to establishing an amazing guest experience. 

Is your hotel ready with summer-themed complementary items?

Well, the one on my mind right now is the summer survival kit that can please your guests.

You can put together a nice kit that includes all of the summer essentials, such as body wash to keep them clean, sunscreen to keep them from getting tanned, face cream to keep their skin look fresh in the midst of the summer sweat, and stuff like that.

How about a complimentary ice cream treat per day on bookings of 5 days or more? Or for all the children that visit your hotel? This will be my personal favorite, as we all know that summer and ice cream are always a big hit together.

Explore the benefits of complimentary services

The post Amazing Hotel Strategies to Attract Guests During Summer 2024 appeared first on eZee Absolute.